the chair 10 marketing blog
Marketing tips, thoughts, rants.
Reading through stats is a nice way to pass the time, but these fun little factual tidbits have more to offer than mere trivia. Dig deep and understand the meaning behind some of the marketing industry’s most fascinating statistics and you’ll uncover new ways to drive growth through 2018 and beyond. While 85% of mobile […]
A call-to-action, or CTA, is the hook that gets your audience to take initiative. It may be a nifty plugin, a line of text on your PPC ad, or the last few sentences of a sales page or blog. It seems simple—after all, how hard is it type out “Click Here” and be done with […]
Every agency approaches welcome new clients a little differently. At Chair 10 Marketing, we believe in asking a lot of questions. Why? It’s our way of getting to know you so we can better understand your goals and expectations as well as what makes you stand head and shoulders above the competition. We pride ourselves […]
Jul 19 by Chair 10 Marketing Team
What’s worse than not having a marketing agency to steer your brand’s strategy? Having the wrong agency at the helm. Putting your trust in a third party isn’t always easy, which is why it’s imperative you learn to recognize what a high-quality digital marketing agency looks like. 1.They Ask a Lot of Questions No […]
Most service-based businesses experience life as a series of booms and slumps, and some have client loads that wax or wane with the season. This is often just the nature of the beast, but for enterprising entrepreneurs who have trouble sitting idle, downtime can easily turn into anxiety and an avalanche of “what ifs”. Keep […]
“Imitation is the sincerest form of flattery” – except that it’s not. Oscar Wilde’s actual quote reads, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” Copying isn’t smart, it’s what lesser brands do when they want to play in the big leagues but don’t have the talent, resources, or creativity. […]
“Digital marketing strategy” seems like a dry, technical concept, especially if you tilt more toward the creative side of business brainstorming, but really, a solid blueprint is just your guiding force. Having a plan is essential but achieving brand greatness requires an awful lot of quick thinking and innovation, too, and that means dreaming up […]
Jan 26 by Chair 10 Marketing Team
Digital marketing is hardly a new concept but confusion reigns and that’s no surprise. Mastering the digisphere is incredibly daunting but success begins with the basics. Here are five straightforward responses to digital marketing questions you may not even have realized you had. What Is Digital Marketing? When we refer to digital marketing, we’re talking about the […]
Jan 25 by Chair 10 Marketing Team
In the ever-changing world of internet marketing, there are a few constants. We pay homage to the gods of Google and Facebook because those channels work – we know how to make them work. In terms of ROI, few things can compete with an expertly designed Facebook ad campaign or a high-quality SEO strategy, but […]
Back in March, Getty Images made some serious waves among those who surf the net by announcing that their vast photo library, stretching back over 100 years, would be made available free to use without a watermark. In exchange for this watermark-free image, customers will simply have to embed the photo (a process that will add a footer with proper accreditation and a link to licensing information). This move may not provide free high-quality stock photos for all, but at first glance it seems pretty close.
Why Did Getty Do This?
The rationale behind the decision was that Getty’s images were already all over the web, and by making it easier for people to legally use them, they could potentially begin to curb the rampant illegal use that has become commonplace. This new strategy is a big gamble for Getty Images, but they claim that with their content already available everywhere online, something radical needed to be done. This new approach is similar to the music industry’s embrace of streaming services like Spotify & Rdio in order to curb music piracy (a move some consider to be nothing more than rearranging deck chairs on the Titanic), except Getty is hoping to embrace new technology before piracy can cripple their business model.
Can Anyone Embed Photos Under The New Getty System? (more…)