the chair 10 marketing blog
Marketing tips, thoughts, rants.
You can’t have a discussion about PPC strategy without peppering the conversation with “Google AdWords.” Google’s pay-per-click network is a behemoth, and it’s difficult to fully embrace PPC without including AdWords in your long-term plan, but there are also some drawbacks that can prevent brands from fully embracing the high-profile utility: Pricing: Your financial investment […]
Sep 07 by Andrew Kopp
Here at Chair 10 Marketing, we always want to keep our clients up to date on the latest news in the digital marketing world. Google—the biggest player in the pay-per-click marketing community—is often at the center of that news. Last week, Google announced the expansion of their Home Service Ads program. Read on for more information about what this means for your business. (more…)
Once you’ve learned the basics of Adwords, the next step to becoming an PPC expert is mastering automated rules. Found in the Bulk Operations menu in Adwords, automated rules are a great way to complete routine tasks more efficiently and increase the effectiveness of your campaign. In other words: work smarter, not harder. (more…)
Trying to master AdWords is sort of like trying to fill up the Grand Canyon with water using a Dixie cup. The world of AdWords often shifts and changes, and there are details that you, as a businessperson, just won’t have time to stay on top of. That’s why it’s so helpful to hire experts […]
Sep 29 by Chair 10 Marketing Team
A mere two months after we caught everyone up on Google’s transition to expanded text ads and a few other exciting new features, the search engine is at it again. This time, Google’s powers-that-be are extending the timeline for the transition to allow advertisers a little more wiggle room as they get used to […]
Change is the norm in search marketing, and Google proved that to be true in a big way on February 19, 2016. On that day Google rolled out a huge worldwide change to the way it displays pay-per-click ads on desktop search engine result pages. With a few exceptions, Google will no longer show right side […]
You’ve organized your campaign, carefully crafted your ad, and made sure your ad ranks well when people search for your service or product. Soon your ad is appearing when customers search. They read your ad and then decide, yes, this warrants a click.
Your ad has done its job and now it’s up to your landing page to deliver.
So, what’s the magic recipe for a good landing page? To better help you understand what makes a customer explore your landing page and what sends them running for the “Back” button, we’ve devised two helpful acronyms: STAY and FLEE.
For this latest post, we want to take a close look at some of the most common problems we see across the board within pay-per click advertising. Let’s call them Chair 10 Marketing’s Pay Per Click No-No’s. Pay-per-click advertising can be very effective if your company is going about it the right way. But if […]
At Chair 10 Marketing when we set up and manage a franchise pay-per-click account, there’s a process we follow that helps us succeed in getting a new account off to a strong start. We’d like to step you through key parts of that process to help you understand what our priorities are. Budget: When doing […]