the chair 10 marketing blog
Marketing tips, thoughts, rants.
As the internet increases global connectivity, SEO is actually becoming more and more localized. Enter almost any product- or service-related keyword into Google and one of your autofill options will be “…near me.” Click and search and you’ll wind up with page after page of results prioritized according to geographic location, all topped off by a few […]
Whether you believe in the old adage of “new year, new you” or not, January is the ideal time to wipe the slate clean and start some new habits, and that includes whatever you have planned for SEO. Many minor business mistakes can be dismissed with a wry grimace and a self-effacing comment or two, […]
Over the last few years, shrouded in the company’s typical mystique and under the cover of darkness (or just the ceiling at headquarters, really) the squad of geniuses at Google have been working on a tool that would help improve search results. In October 2015, Google confirmed the existence of their new machine-learning artificial intelligence […]
Mar 23 by Chair 10 Marketing Team
Smartphones are becoming increasingly significant in today’s digital society. They can do many incredible things, such as track your fitness while you work out, identify a song playing in a grocery store, and even turn your house lights on and off from a diff. Business owners who underestimate the prevalence of smartphones by not having […]
Everyone knows that nothing says “summertime” like cold beer, barbecue, baseball, and… default search engine data encryption? Yep, you read that right. In a post last week on the Bing blog, Sr. Product Manager Duane Forrester announced that Microsoft’s search engine will be adjusting its default security procedures later this summer. An exact timeline was not […]
At Chair 10 Marketing, we work with a wide range of clients, from small businesses to large corporations. As an Internet marketing agency, all of our clients typically have one thing in common: websites! Most of those websites use Google Analytics to track and analyze their visitors, providing deep insight into how people spend time on the site. […]
The world of word of mouth advertising has moved to the internet. According to Search Engine Land’s Study “79% of consumers trust online reviews as much as personal recommendations.” Reviews have become an important piece of the internet marketing puzzle. It’s important to understand how they work, what you can do as a business, and how to win the online word of mouth advertising game.
Take a look at this search engine results page from the query “Mexican food Seattle”
Google is asking for our help it appears. Spotted this week in Google (thank you Cody Barrus of our team!), at random times, a pop-up questionnaire in the bottom right corner of our Google results page. It looks like this: A larger view of how it displays alongside search […]
Back in March, Getty Images made some serious waves among those who surf the net by announcing that their vast photo library, stretching back over 100 years, would be made available free to use without a watermark. In exchange for this watermark-free image, customers will simply have to embed the photo (a process that will add a footer with proper accreditation and a link to licensing information). This move may not provide free high-quality stock photos for all, but at first glance it seems pretty close.
Why Did Getty Do This?
The rationale behind the decision was that Getty’s images were already all over the web, and by making it easier for people to legally use them, they could potentially begin to curb the rampant illegal use that has become commonplace. This new strategy is a big gamble for Getty Images, but they claim that with their content already available everywhere online, something radical needed to be done. This new approach is similar to the music industry’s embrace of streaming services like Spotify & Rdio in order to curb music piracy (a move some consider to be nothing more than rearranging deck chairs on the Titanic), except Getty is hoping to embrace new technology before piracy can cripple their business model.
Can Anyone Embed Photos Under The New Getty System? (more…)