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Part of social media’s attraction is that it’s a constantly evolving landscape. As society changes, so does the way we communicate on the internet. Usually, those changes are decidedly positive (anyone find themselves longing for the days of Myspace? We didn’t think so…), especially when it comes to advertising your business, but the new algorithm tweaks announce […]

Digital marketing is hardly a new concept but confusion reigns and that’s no surprise. Mastering the digisphere is incredibly daunting but success begins with the basics. Here are five straightforward responses to digital marketing questions you may not even have realized you had. What Is Digital Marketing? When we refer to digital marketing, we’re talking about the […]

According to Yelp, some 135 million reviews have been published on the public opinion website since its inception in 2005. While many of those write-ups are undoubtedly chock full of glowing words extolling the virtues of everything from stellar customer service to a mouthwatering example of coq au vin, other consumers aren’t so generous with their praise. Companies […]

Here at Chair 10 Marketing, we always want to keep our clients up to date on the latest news in the digital marketing world. Google—the biggest player in the pay-per-click marketing community—is often at the center of that news. Last week, Google announced the expansion of their Home Service Ads program. Read on for more information about what this means for your business.  (more…)

Once you’ve learned the basics of Adwords, the next step to becoming an PPC expert is mastering automated rules. Found in the Bulk Operations menu in Adwords, automated rules are a great way to complete routine tasks more efficiently and increase the effectiveness of your campaign. In other words: work smarter, not harder. (more…)

The land of LinkedIn can be a strange place. As professionals, we all kind of know that we need to have a profile on LinkedIn, but other than connecting with our college friends and past and current colleagues, what’s an ambitious job seeker to do? Whether you’re currently considering a new job or trying to […]

Setting up a pay-per-click advertising campaign often feels like trying to win a prize at one of those ring toss games at the carnival. You’re hitting everything but your goal and you have little but debt and disappointment to show for your considerable efforts. When the success of your business hangs in the balance you […]

SEO Challenges Featured Image

If your brand offers the best product ever to hit the market and nobody knows about it, is it really there? Fake existential questions aside, your website really is only as good as traffic it receives, just like brick-and-mortar businesses depend on attracting a steady flow of consumers in order to keep their doors open […]

In the ever-changing world of internet marketing, there are a few constants. We pay homage to the gods of Google and Facebook because those channels work – we know how to make them work. In terms of ROI, few things can compete with an expertly designed Facebook ad campaign or a high-quality SEO strategy, but […]

5 Common SEO Mistakes to Ditch in 2017

Jan 13 by Chair 10 Marketing Team

Whether you believe in the old adage of “new year, new you” or not, January is the ideal time to wipe the slate clean and start some new habits, and that includes whatever you have planned for SEO. Many minor business mistakes can be dismissed with a wry grimace and a self-effacing comment or two, […]

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