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By now, there are uncontacted tribes in the Amazon that have not only heard of Pokémon GO but that are already out running around in their free time chasing Charmanders and Jigglypuffs. The game has firmly transitioned over from a trend into an all-out craze, and if you haven’t found yourself engulfed in a mob of […]

Back in February, we wrote about Google’s removal of right-side ads from search results and the effect it could have on the search engine marketing landscape as a whole. Well today, the next phase of Google’s search advertising changes has gone live in the form of expanded text ads. These expanded text ads (pictured below) feature double headlines […]

Over the last few years, shrouded in the company’s typical mystique and under the cover of darkness (or just the ceiling at headquarters, really) the squad of geniuses at Google have been working on a tool that would help improve search results. In October 2015, Google confirmed the existence of their new machine-learning artificial intelligence […]

The internet is now entering the age of H2H marketing – human to human, that is. The idea that personal interaction is really the crux of digital marketing shouldn’t be all that surprising; Facebook has some 1.65 billion monthly active users that represent people from all kinds of geographic locations, economic backgrounds, and industries and their personal […]

It’s nearly impossible to put a dollar value on your reputation, but one thing is certain: when it comes to reaching new customers your reputation is everything. As a business owner, your online reputation often determines whether potential customers will decide to work with you or not. Often expressed in the form of a review on one of many websites, your reputation […]

Smartphones are becoming increasingly significant in today’s digital society. They can do many incredible things, such as track your fitness while you work out, identify a song playing in a grocery store, and even turn your house lights on and off from a diff. Business owners who underestimate the prevalence of smartphones by not having […]

Change is the norm in search marketing, and Google proved that to be true in a big way on February 19, 2016. On that day Google rolled out a huge worldwide change to the way it displays pay-per-click ads on desktop search engine result pages. With a few exceptions, Google will no longer show right side […]

Recently a Chair 10 Marketing team member ran into an interesting survey when logging into Facebook. The purpose of the survey was to gauge user response to a variety of posts. To achieve this goal, the survey showed a series of Facebook posts with a wide range of content. Some were clearly advertisements for local […]

Yelp. A mere mention of the name can send shivers down the spine of even the most beloved local business owner. Whenever I speak with a small business owner and I bring up Yelp, the frustration is palpable. “The review filtering is blocking all my good reviews!” they exclaim. “They won’t stop pushing me to use their […]

Everyone knows that nothing says “summertime” like cold beer, barbecue, baseball, and… default search engine data encryption? Yep, you read that right. In a post last week on the Bing blog, Sr. Product Manager Duane Forrester announced that Microsoft’s search engine will be adjusting its default security procedures later this summer. An exact timeline was not […]

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