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In the ever-changing world of internet marketing, there are a few constants. We pay homage to the gods of Google and Facebook because those channels work – we know how to make them work. In terms of ROI, few things can compete with an expertly designed Facebook ad campaign or a high-quality SEO strategy, but […]

5 Common SEO Mistakes to Ditch in 2017

Jan 13 by Chair 10 Marketing Team

Whether you believe in the old adage of “new year, new you” or not, January is the ideal time to wipe the slate clean and start some new habits, and that includes whatever you have planned for SEO. Many minor business mistakes can be dismissed with a wry grimace and a self-effacing comment or two, […]

As of 2016, an estimated 78 percent of Americans have at least one social media profile, and they’re taking to their accounts to criticize, compliment, and otherwise interact with the brands they use most. While many exchanges are relatively uneventful, sometimes things take a different turn. A great reputation management agency will monitor the internet for […]

The ABCs of Google Adwords

Oct 20 by Chair 10 Marketing Team

Trying to master AdWords is sort of like trying to fill up the Grand Canyon with water using a Dixie cup. The world of AdWords often shifts and changes, and there are details that you, as a businessperson, just won’t have time to stay on top of. That’s why it’s so helpful to hire experts […]

  A mere two months after we caught everyone up on Google’s transition to expanded text ads and a few other exciting new features, the search engine is at it again. This time, Google’s powers-that-be are extending the timeline for the transition to allow advertisers a little more wiggle room as they get used to […]

Facebook, much like your rich aunt who keeps unnecessarily remodeling her perfectly fine house, is once again making changes to their industry-leading social media platform. Zuckerberg and his minions dropped their latest update on the unsuspecting Facebook community earlier this summer. Making the announcement, Facebook’s VP of Product Management Adam Mosseri discussed the importance of accurate newsfeed rankings, revisited the […]

By now, there are uncontacted tribes in the Amazon that have not only heard of Pokémon GO but that are already out running around in their free time chasing Charmanders and Jigglypuffs. The game has firmly transitioned over from a trend into an all-out craze, and if you haven’t found yourself engulfed in a mob of […]

Back in February, we wrote about Google’s removal of right-side ads from search results and the effect it could have on the search engine marketing landscape as a whole. Well today, the next phase of Google’s search advertising changes has gone live in the form of expanded text ads. These expanded text ads (pictured below) feature double headlines […]

Over the last few years, shrouded in the company’s typical mystique and under the cover of darkness (or just the ceiling at headquarters, really) the squad of geniuses at Google have been working on a tool that would help improve search results. In October 2015, Google confirmed the existence of their new machine-learning artificial intelligence […]

The internet is now entering the age of H2H marketing – human to human, that is. The idea that personal interaction is really the crux of digital marketing shouldn’t be all that surprising; Facebook has some 1.65 billion monthly active users that represent people from all kinds of geographic locations, economic backgrounds, and industries and their personal […]

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