Stats to Power You Through the Rest of 2018

September 19 / Andrew Kopp / filed under Internet Marketing

digital marketing statistics trends

Reading through stats is a nice way to pass the time, but these fun little factual tidbits have more to offer than mere trivia. Dig deep and understand the meaning behind some of the marketing industry’s most fascinating statistics and you’ll uncover new ways to drive growth through 2018 and beyond.

While 85% of mobile advertisers say they’re providing a great user experience, less than half of users are in agreement. (source)

It’s important to take stock of how your digital marketing strategy is performing, but unless you use actual data to see where you stand, you’re just guessing. The problem with guessing? You might think you’re on top of the world while your audience is less than impressed. Gather a combination of user feedback, buyer behavioral patterns, and site/content performance data and you’ll have a big picture that’s infinitely more accurate – whether you like it or not.

Half of all search queries or at least four words long. (source)

As the internet universe expands, the landscape becomes more and more crowded. Keywords are your brand’s ticket through the madness right to your target audience’s smartphone and laptop screens, but not just any keywords. People are more search savvy than ever, and they’re specific, too. Instead of “plumber”, it’s “24-hour plumber in Birmingham”. Incorporate keywords that emphasize your differentiators and speak to your target demographics shared pain points.

75% of people who get helpful, localized info in their search results (like in-store availability and pricing, for instance) are more likely to then visit the brick-and-mortar store. (source)

SEO, social media, PPC ads – they exist in the digital world, but they cause ripple effects that bleed over to physical locations, too. This stat is proof. When you’re creating a digital marketing strategy, you can’t ignore what’s going on in the real word. Aim for cohesive campaigns with brand messaging that resonates regardless of platform. Remember, crossover isn’t redundant, it’s smart.

According to Google, for every $1 a business spends on AdWords it makes an average of $2 in return. (source)

It takes money to make money. Yes, there are affordable ways to advertise your business. Yes, it’s possible to scale on a budget. No, you don’t have to cash in your entire 401k to launch a product. If you know how to create high-impact PPC ads that are expertly targeted (or if you hire someone who can), you can conceivably double your money.

Businesses list three major hurdles impeding their ability to successfully automate their email marketing: lack of strategy, lack of internal resources, and lack of content. (source)

Oddly enough, those are the same three issues we see over and over again with brands struggling to scale. Small to medium-sized businesses (SMBs) often lack the capital to hire full-time strategist or copywriters. Owner/operators don’t have the time or experience to efficiently craft effective campaigns, and even if they did, where are they going to get the content? Curation only goes so far. Don’t be afraid to outsource – it might just be the most important move you make.

A whopping 90% of people go into a brand search with an open mind. (source)

When someone searches for your brand, they’re giving you an opportunity. How you present your product, your brand voice, your authenticity and authority, all these things are thrust firmly into the spotlight and conversion depends on how your marketing is perceived. Are you comfortable with how you’ll perform?