the chair 10 marketing blog
Marketing tips, thoughts, rants.
Archive for the ‘Internet Marketing’ Category
Responsive Search Ads (RSAs) offer digital advertisers flexibility by allowing experimentation with different combinations of headlines and descriptions. In this article, we will explore some of the key strategies to drive performance using Responsive Search Ads, and how to implement them to run as effectively as possible. Focus on Ad Strength In order to get […]
Making It Happen On A Small Budget
May 04 by Clare J.
Having an unlimited marketing budget would make a lot of things easier. The ability to fund awareness campaigns and appear consistently at the top of the search engine results page can be a huge advantage for any college or university. However, there are many digital marketing tactics your organization can use to build your brand, […]
Google PPC Ads are a great way to get started advertising for your business. However, it’s not the only advertising option that Google offers. If you want to get more out of your Google Ads, Local Service Ads (LSAs) are a simple and effective way to grow your business. These ads are quite a bit […]
When it comes to Google ads, the first thing that comes to mind is typically the ads you see interspersed in search results. Search ads are a highly effective and valuable frontline approach to advertising, but they’re not the only way you can leverage Google to reach potential customers. Search campaigns zero in on potential […]
In digital marketing, your landing page is just as important as your ads. The landing page is the web page where your ads or links redirect after they are clicked on. Landing pages can serve different purposes depending on your product, goals, or sales funnel. Regardless of your landing page’s purpose, there are some steps […]
Digital marketing, like many fields, has its own set of terminology. There are many specific words that we use to describe processes, tools, and data. Many of these terms get shortened into acronyms that make it quicker and easier to express ideas. However, if you don’t know what these acronyms are or what they mean, […]
Advertising can serve a different purpose for every business. Whether your goal is to drive new leads, build brand recognition, or engage with customers, there are a number of ad platforms that can help you meet those goals. Here’s a breakdown of some of the most commonly used ad platforms, and how they can help […]
Keeping up with the Kids: How to Leverage Social Media Marketing in Higher Education
Mar 31 by Clare J.
Every year, social media like Facebook, Instagram, and Snapchat play a growing role in our society. Almost everyone uses social media to keep in contact with friends, follow trends, and stay up-to-date with news. Because of the popularity and ubiquity of social media, it’s important for your higher education institution to have a strong social […]
If you’re considering branching out in your advertising efforts, one option to consider is Pay-Per-Click (PPC) advertising. Used on Google, Facebook, and a wide range of other sites, PPC advertising allows you to reach out to a very specific demographic at the time when you think they’ll be most receptive to your advertising. But what […]
Let’s face it – COVID-19 has hit us all hard, especially in the checkbook for small businesses. The economic downturn has caused some serious problems for a lot of the country, but that doesn’t mean you should cut your digital marketing budget! As the old advertiser’s adage goes, “When times are good you should advertise, when times […]