As many small business owners know, reaching new customers and competing with larger businesses is a continuous challenge. But with the rise of digital marketing, small businesses have been able to level the playing field, drive valuable leads, and be more competitive than ever before. If you’re looking to drive more business, a well-tooled […]

The current pandemic has affected lives in unprecedented ways. So many dramatic changes have happened to our way of life in a short amount of time, and we’re all learning the best ways to adapt in real-time. Here is our best advice for communicating with and marketing to your customers during this unusual time: Communicate […]

  Digital transformation is a hot buzzword today. Exponential growth in technological advancement has already fundamentally changed the way we exist. Yet still, digitization only continues to transform our lives in ways we cannot yet imagine. But as the digital landscape evolves, how is it impacting how we market our businesses? Wealth of Information At […]

  The digital marketing landscape is ever-changing with new opportunities for optimization, and a stagnate strategy will not provide you with the results you need. From machine learning to the ever-growing importance of reputation management, here’s what you should consider in 2020 when it comes to evolving your marketing strategy. Optimizing With Machine Learning: You […]

Good marketing strategy isn’t a one-and-done deal. Instead, you need to reassess your digital marketing strategy on a regular basis to ensure it’s meeting the needs of your business. Otherwise, you could be channeling your time and money into an approach that isn’t moving your business forward. Here are a few telltale signs that it’s […]

After the four billion dollar success of Amazon Prime Day 2018, the 2019 annual retail event is expected to be bigger and better than ever. Lasting a full 48 hours this year, Amazon Prime Day is offering customers incredible deals on everything from electronics to luxury items. However, research shows that buyers aren’t limiting themselves to […]

You’ve been hounded about the value of an active blog, your social media pages are buzzing, and you’ve got a PPC campaign in the works. Congrats! Your marketing strategy is healthier than most, but is there more you can do? In short… absolutely. If you’re looking for a few smart ways to generate new leads […]

Alexa, Cortana, and Siri aren’t just cool ideas for celebrity baby names anymore. These digital entities are virtual assistants, the figureheads of the voice-first technology movement. As the Internet of Things completes its global creep, marketers are left to catch up, catch on, and take action. Here’s what you need to know about voice search and the future of […]

The 2017 holiday season was huge for e-commerce. Businesses hauled in a staggering $108.2 billion in revenue—$1 billion more than experts predicted and nearly 15% more than the previous year. The verdict? People are buying online in record amounts, and internet-based businesses (and brick-and-mortar brands with an online presence) stand to benefit in a big, big […]