the chair 10 marketing blog
Marketing tips, thoughts, rants.
“Imitation is the sincerest form of flattery” – except that it’s not. Oscar Wilde’s actual quote reads, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” Copying isn’t smart, it’s what lesser brands do when they want to play in the big leagues but don’t have the talent, resources, or creativity. […]
“Digital marketing strategy” seems like a dry, technical concept, especially if you tilt more toward the creative side of business brainstorming, but really, a solid blueprint is just your guiding force. Having a plan is essential but achieving brand greatness requires an awful lot of quick thinking and innovation, too, and that means dreaming up […]
Jan 26 by Chair 10 Marketing Team
Digital marketing is hardly a new concept but confusion reigns and that’s no surprise. Mastering the digisphere is incredibly daunting but success begins with the basics. Here are five straightforward responses to digital marketing questions you may not even have realized you had. What Is Digital Marketing? When we refer to digital marketing, we’re talking about the […]
Jan 25 by Chair 10 Marketing Team
In the ever-changing world of internet marketing, there are a few constants. We pay homage to the gods of Google and Facebook because those channels work – we know how to make them work. In terms of ROI, few things can compete with an expertly designed Facebook ad campaign or a high-quality SEO strategy, but […]
Back in March, Getty Images made some serious waves among those who surf the net by announcing that their vast photo library, stretching back over 100 years, would be made available free to use without a watermark. In exchange for this watermark-free image, customers will simply have to embed the photo (a process that will add a footer with proper accreditation and a link to licensing information). This move may not provide free high-quality stock photos for all, but at first glance it seems pretty close.
Why Did Getty Do This?
The rationale behind the decision was that Getty’s images were already all over the web, and by making it easier for people to legally use them, they could potentially begin to curb the rampant illegal use that has become commonplace. This new strategy is a big gamble for Getty Images, but they claim that with their content already available everywhere online, something radical needed to be done. This new approach is similar to the music industry’s embrace of streaming services like Spotify & Rdio in order to curb music piracy (a move some consider to be nothing more than rearranging deck chairs on the Titanic), except Getty is hoping to embrace new technology before piracy can cripple their business model.
Can Anyone Embed Photos Under The New Getty System? (more…)
So I need to upgrade our iPhones. We’re with AT&T now, but I like the network quality of Verizon in Seattle. So I’m close to switching to Verizon. I was ready to buy, but just didn’t want to pay activation fees. What struck me below as hilarious was how when I said I’d be staying […]
It’s no surprise that Search Engine Optimization (SEO) plays a critical role in helping to rank your website higher in search engines, thus bringing traffic and revenue to your site. With successful SEO techniques come several mistakes that can affect the overall success of a website and its rankings. Here are 10 common SEO mistakes […]
A couple of weeks ago I had the pleasure leading a SEO (Search Engine Optimization) and Internet Marketing session for the team over at NPower Seattle. NPower has a unique mission – to help Washington state non-profits use technology to better serve their communities. I was really excited to speak to the team because I […]