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Archive for the ‘Miscellaneous’ Category

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You’ve heard of Display campaigns, now get ready for Discovery campaigns! Discovery campaigns are a unique type of Display campaign that show ads exclusively on Google-owned properties. This includes YouTube, Social & Promotion tabs within Gmail, and the Google mobile app. These ads are highly customizable, allowing you to upload a selection of headlines, ad […]

While a large portion of US college students are considered “traditional” – post-secondary students under the age of 25 studying full-time – nearly 75% of students enrolled in college or universities are considered “non-traditional”. These students have unique needs, and value affordability, flexibility, and accessible academic support when considering educational options. Non-traditional students are a […]

colorful coding screen

There is a near-constant flurry of information about privacy, big tech companies, and how ad platforms will have to adapt in the coming months. It can all feel a bit overwhelming and you might find yourself unsure of what you can actually do to prepare for this new landscape where tracking tags may not be […]

One of the biggest goals of any advertising campaign is reaching your ideal audience. Google Ads has many options for reaching groups that might be interested in your business or have shown interest in it before. Custom intent audiences are one of the many ways you can expand audience targeting to reach the most qualified […]

airplane landing

In digital marketing, your landing page is just as important as your ads. The landing page is the web page where your ads or links redirect after they are clicked on. Landing pages can serve different purposes depending on your product, goals, or sales funnel. Regardless of your landing page’s purpose, there are some steps […]

There are a lot of different advertising platforms and places for ads to appear on the internet. One of the most important places for your ads and website to appear are in the SERP – the search engine results page. This is because when someone searches keywords relevant to your business, they are seeking to solve […]

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higher education marketing

Wondering where to start your digital marketing endeavors for your college or university? Join Katie Vesbach, director of digital marketing, to learn about the 3 important pillars of higher education digital marketing. Chair 10 Marketing experts have been implementing these practices for numerous higher education clients with boundless success. If you need help advertising online for […]

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sales funnel

Not everyone who visits your site will become a customer right away, but you don’t want to lose their interest once you’ve made a connection. A sales funnel is a tool that allows you to lead each visitor along a similar path to the ultimate goal: revenue. If you’re not using a sales funnel, you’re […]

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google analytics digital marketing

Changes to your website should be informed by facts and data. They should be changes that move your website more squarely toward your goals. All too often, however, we see businesses making seemingly random changes to their website that hamper their ability to track the impact that those changes have on the bottom line. Integrate […]

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brand storytelling marketing

Marketing experts have been telling us about the power of great stories for a long time, and the advice you’ll get from Chair 10 Marketing is no exception: you should you be using stories on your webpage and in your marketing materials. The cardinal rule is simple. Be sure your stories’ messages are integral to your brand. A […]

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