the chair 10 marketing blog
Marketing tips, thoughts, rants.
Not everyone who visits your site will become a customer right away, but you don’t want to lose their interest once you’ve made a connection. A sales funnel is a tool that allows you to lead each visitor along a similar path to the ultimate goal: revenue. If you’re not using a sales funnel, you’re […]
Changes to your website should be informed by facts and data. They should be changes that move your website more squarely toward your goals. All too often, however, we see businesses making seemingly random changes to their website that hamper their ability to track the impact that those changes have on the bottom line. Integrate […]
Sep 03 by Andrew Kopp
Marketing experts have been telling us about the power of great stories for a long time, and the advice you’ll get from Chair 10 Marketing is no exception: you should you be using stories on your webpage and in your marketing materials. The cardinal rule is simple. Be sure your stories’ messages are integral to your brand. A […]
Imagine that a customer is shopping for a new stereo system from your online store. They’ve visited your product’s page but have not yet made a purchase. Would it be more appropriate to send this prospective customer a link to a coupon deal that expires the next day or a how-to video to guide them […]
We are pleased to announce that for the second year in a row, Inc. Magazine has recognized Chair 10 Marketing as one of the fastest-growing privately-owned companies in the United States. In fact, we ranked among the top 100 fastest-growing companies in the Pacific Northwest and the top 20 fastest-growing companies in Seattle. The list, […]
SEO is important, but it isn’t easy. Creating a killer campaign is not unlike bathing an angry cat; you may get the job done, but expect plenty of bumps and bruises. If you’re running an SEO campaign that’s falling short, you may be making some of these common mistakes. Identify the problem areas and makes […]
Facebook and Google Ads have reigned supreme over the land of pay-per-click (PPC) ads for what seems like forever, but there’s a new challenge emerging and it’s coming from a rather unlikely place. At the end of January, Reddit announced the launch of its very own cost-per-click (CPC) ad platform. They’re calling it their “the first major […]
Would you buy a car without taking it for a test drive? How about a house without first doing a walk-through? People want to know what they’re getting in return for their hard-earned dough, and it’s hard to get consumers to buy a product or enter into a service contract without giving them some idea […]
“Imitation is the sincerest form of flattery” – except that it’s not. Oscar Wilde’s actual quote reads, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” Copying isn’t smart, it’s what lesser brands do when they want to play in the big leagues but don’t have the talent, resources, or creativity. […]
Back in 2010, Chair 10 was just starting to grow as an agency. I had moved out of the basement office in our home and rented our first real office space, a small suite that could fit two, maybe three people.
It was time to hire our first full-time employee.
So I started interviewing. Hiring your first employee can be a bit scary. Then I found Brandon. We clicked immediately. It was obvious he loved technology. He loved to be immersed in it constantly, think about it critically, talk to others about it, and work in it. Yet despite this love of all things tech, he was also clearly a people person. Someone who could quickly relate to others and build fast, long-lasting bonds.
So Brandon signed on and we started to work together. Looking back, I underestimated how tough it could be stepping into a situation where it was just you and the boss in a small office all day working away. But that didn’t bother Brandon at all. He dove in, and off we went.