the chair 10 marketing blog
Marketing tips, thoughts, rants.
Archive for the ‘Miscellaneous’ Category
Aligning Content to Your Buyer’s Journey
Aug 26 by Andrew Kopp
Imagine that a customer is shopping for a new stereo system from your online store. They’ve visited your product’s page but have not yet made a purchase. Would it be more appropriate to send this prospective customer a link to a coupon deal that expires the next day or a how-to video to guide them […]
Chair 10 Marketing Makes The Inc. 5000… Again!
Aug 21 by Andrew Kopp
We are pleased to announce that for the second year in a row, Inc. Magazine has recognized Chair 10 Marketing as one of the fastest-growing privately-owned companies in the United States. In fact, we ranked among the top 100 fastest-growing companies in the Pacific Northwest and the top 20 fastest-growing companies in Seattle. The list, […]
5 Reasons SEO Campaigns Fail
Mar 14 by Andrew Kopp
SEO is important, but it isn’t easy. Creating a killer campaign is not unlike bathing an angry cat; you may get the job done, but expect plenty of bumps and bruises. If you’re running an SEO campaign that’s falling short, you may be making some of these common mistakes. Identify the problem areas and makes […]
Reddit Announces CPC Ad Launch
Feb 12 by Andrew Kopp
Facebook and Google Ads have reigned supreme over the land of pay-per-click (PPC) ads for what seems like forever, but there’s a new challenge emerging and it’s coming from a rather unlikely place. At the end of January, Reddit announced the launch of its very own cost-per-click (CPC) ad platform. They’re calling it their “the first major […]
The Pros and Cons of Free Trials
May 14 by Andrew Kopp
Would you buy a car without taking it for a test drive? How about a house without first doing a walk-through? People want to know what they’re getting in return for their hard-earned dough, and it’s hard to get consumers to buy a product or enter into a service contract without giving them some idea […]
Learning From Your Competition
Mar 28 by Andrew Kopp
“Imitation is the sincerest form of flattery” – except that it’s not. Oscar Wilde’s actual quote reads, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” Copying isn’t smart, it’s what lesser brands do when they want to play in the big leagues but don’t have the talent, resources, or creativity. […]
Losing A Co-Worker And A Friend
May 19 by Mark Kelly
Back in 2010, Chair 10 was just starting to grow as an agency. I had moved out of the basement office in our home and rented our first real office space, a small suite that could fit two, maybe three people.
It was time to hire our first full-time employee.
So I started interviewing. Hiring your first employee can be a bit scary. Then I found Brandon. We clicked immediately. It was obvious he loved technology. He loved to be immersed in it constantly, think about it critically, talk to others about it, and work in it. Yet despite this love of all things tech, he was also clearly a people person. Someone who could quickly relate to others and build fast, long-lasting bonds.
So Brandon signed on and we started to work together. Looking back, I underestimated how tough it could be stepping into a situation where it was just you and the boss in a small office all day working away. But that didn’t bother Brandon at all. He dove in, and off we went.