the chair 10 marketing blog
Marketing tips, thoughts, rants.
We all know Amazon. It’s the largest E-commerce platform in the world and their membership service, Amazon Prime, has attracted 100 million subscribers as of 2020. Consumers purchase more than 100 million dollars’ worth of products each day on Amazon, but they also browse, do market research, and compare products and prices on the site. […]
Online pay-per-click (PPC) advertising is one of the most effective ways to grow your business, and it can be exciting to launch an online advertising campaign. You may wish to check and see your ads in the search engine for many reasons – to check that they are showing up, see how they look, or […]
Google Ads is one of the most well-known and widely used online advertising platforms in the world. Over time, Google has made several changes to their advertising platforms to enhance performance and ease-of-use for advertisers. Their most recent change is the move to combine Broad Match Modified and Phrase Match Keywords. Here’s why this change […]
Like most industries, digital marketing has its own language of sorts. There are acronyms and buzz phrases for nearly every aspect of the field, and if you’re not familiar with the terminology, you might find yourself Googling through entire conversations. Among the most used letters in the digital marketing world are SEM and SEO. Are […]
It’s becoming increasingly apparent that COVID-19 is not something that will be gone anytime soon. So how should you adjust your advertising strategy for your college or university? Here are some key things to consider for higher ed advertising during this time. Readjust for Shifting Application Deadlines Many institutions are extending application deadlines for some […]