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Archive for the ‘Pay-Per-Click’ Category

digital marketing funnel

You’ve probably heard of the marketing funnel – but do you know how it applies to the world of digital marketing?  Learn how to use Pay-Per-Click advertising and SEO to spread awareness, grow interest, and drive action for your business.  

Today marks the end of the average position metric in Google Ads. For those unfamiliar, average position told advertisers where their ads showed on the search engine results page. An average position of 2, for example, meant that an ad appeared, on average, in the second ad position on the page. That kind of information […]

google ads editor

Google has released the much-anticipated update to the Ads Editor, and it comes with some new features. If you aren’t familiar with the Google Ads Editor: it’s a free application that lets you make changes to your Google Ads account in bulk. It’s what we use to launch new campaigns and make large edits to […]

ppc targeting digital marketing

Learn about the various targeting options on two of the most popular ad networks: Google and Facebook.

landing page digital marketing

In digital marketing, the term “landing page” refers to any online destination that a user reaches by clicking on a hyperlink that appears on another, outside webpage. If you are involved with an online sales or promotional campaign, you’ll recognize your landing page as whatever website section that interested parties will immediately see after clicking […]

Jacob explains Google’s unique Local Services Ads and how they could be the perfect marketing solution for your business.

ppc landing pages

Learn how you should optimize your Pay-Per-Click (PPC) landing page to get the most sales, leads, or conversions for your business.

competitive metrics

Andrew gives you an overview of “competitive metrics” and what they mean for your Google Ads (and Bing) campaigns. Learn how to interpret and utilize Search Impression Share and similar metrics to optimize your digital marketing campaign.

ppc pay per click advertising

Learn about the most popular advertising platforms we work with: Google Search, Google Display, Bing Search, Facebook/Instagram, and LinkedIn. Our CEO Mark Kelly takes us through each platform through an action vs. awareness lens.

digital marketing ppc

“I’m Googling my business and my ads aren’t showing.” “Why can’t I see my ad? I’m typing artisanal bath bombs.” “If I can’t see my ads, how do I know that my customers are seeing them?” These are some of the most common questions we receive from new clients. So if you’re wondering this yourself, […]

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