the chair 10 marketing blog
Marketing tips, thoughts, rants.
Google Ads is one of the most well-known and widely used online advertising platforms in the world. Over time, Google has made several changes to their advertising platforms to enhance performance and ease-of-use for advertisers. Their most recent change is the move to combine Broad Match Modified and Phrase Match Keywords. Here’s why this change […]
Like most industries, digital marketing has its own language of sorts. There are acronyms and buzz phrases for nearly every aspect of the field, and if you’re not familiar with the terminology, you might find yourself Googling through entire conversations. Among the most used letters in the digital marketing world are SEM and SEO. Are […]
It’s becoming increasingly apparent that COVID-19 is not something that will be gone anytime soon. So how should you adjust your advertising strategy for your college or university? Here are some key things to consider for higher ed advertising during this time. Readjust for Shifting Application Deadlines Many institutions are extending application deadlines for some […]
Understanding the differences between the various ad types on Google Ads and Facebook Ads can be difficult! Check out our latest video to learn how to best utilize each ad type for your digital marketing goals.
You’ve probably heard of the marketing funnel – but do you know how it applies to the world of digital marketing? Learn how to use Pay-Per-Click advertising and SEO to spread awareness, grow interest, and drive action for your business.
Today marks the end of the average position metric in Google Ads. For those unfamiliar, average position told advertisers where their ads showed on the search engine results page. An average position of 2, for example, meant that an ad appeared, on average, in the second ad position on the page. That kind of information […]
Google has released the much-anticipated update to the Ads Editor, and it comes with some new features. If you aren’t familiar with the Google Ads Editor: it’s a free application that lets you make changes to your Google Ads account in bulk. It’s what we use to launch new campaigns and make large edits to […]