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Archive for the ‘Pay-Per-Click’ Category

SEO vs. SEM

Like most industries, digital marketing has its own language of sorts. There are acronyms and buzz phrases for nearly every aspect of the field, and if you’re not familiar with the terminology, you might find yourself Googling through entire conversations. Among the most used letters in the digital marketing world are SEM and SEO. Are […]

higher education advertising

It’s becoming increasingly apparent that COVID-19 is not something that will be gone anytime soon. So how should you adjust your advertising strategy for your college or university? Here are some key things to consider for higher ed advertising during this time. Readjust for Shifting Application Deadlines Many institutions are extending application deadlines for some […]

google and facebook ad types

Understanding the differences between the various ad types on Google Ads and Facebook Ads can be difficult! Check out our latest video to learn how to best utilize each ad type for your digital marketing goals.  

digital marketing funnel

You’ve probably heard of the marketing funnel – but do you know how it applies to the world of digital marketing?  Learn how to use Pay-Per-Click advertising and SEO to spread awareness, grow interest, and drive action for your business.  

Today marks the end of the average position metric in Google Ads. For those unfamiliar, average position told advertisers where their ads showed on the search engine results page. An average position of 2, for example, meant that an ad appeared, on average, in the second ad position on the page. That kind of information […]

google ads editor

Google has released the much-anticipated update to the Ads Editor, and it comes with some new features. If you aren’t familiar with the Google Ads Editor: it’s a free application that lets you make changes to your Google Ads account in bulk. It’s what we use to launch new campaigns and make large edits to […]

ppc targeting digital marketing

Learn about the various targeting options on two of the most popular ad networks: Google and Facebook.

landing page digital marketing

In digital marketing, the term “landing page” refers to any online destination that a user reaches by clicking on a hyperlink that appears on another, outside webpage. If you are involved with an online sales or promotional campaign, you’ll recognize your landing page as whatever website section that interested parties will immediately see after clicking […]

Jacob explains Google’s unique Local Services Ads and how they could be the perfect marketing solution for your business.

ppc landing pages

Learn how you should optimize your Pay-Per-Click (PPC) landing page to get the most sales, leads, or conversions for your business.

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