Skip to Content

Archive for the ‘Pay-Per-Click’ Category

When it comes to Google Ads, there are a variety of hands-on and automated features to help boost your marketing campaign performance. One of the biggest impact changes you can make is your bidding strategy. There are both manual and smart bidding strategies, each with different benefits and drawbacks. In this article we’ll focus on […]

There seems to be a mindset shift underway in Google Ads right now when it comes to smart bidding strategies. We care about all of the conversions that we’re tracking, but we don’t always value each of them equally. Now, there are bid strategies available that address that nuance and allow us to get granular, […]

  • Posted in Pay-Per-Click
  • Comments Off on How Value-Based Bidding Can Improve your Google Ads Performance

LinkedIn is the world’s largest online professional networking platform with over 180 million users. It is where professionals turn to network, learn, and explore opportunities online. That means it is the place to be for higher education institutions looking to grow their student body and market their programs. Here are some of the best ways […]

letters

Digital marketing, like many fields, has its own set of terminology. There are many specific words that we use to describe processes, tools, and data. Many of these terms get shortened into acronyms that make it quicker and easier to express ideas. However, if you don’t know what these acronyms are or what they mean, […]

Overhead view of a desk with laptop.

There are many metrics we can use to measure the success of our online digital marketing campaigns. Some are more simple, like clicks or cost per conversion. Others are a bit less straightforward. Search impression share is a useful metric for determining whether you could improve the reach of your ad campaigns, but it can […]

  • Posted in Pay-Per-Click
  • Comments Off on Understanding Search Impression Share to Maximize Your Campaign
A group of people stacking there hands together as a sign of teamwork.

Non-profit organizations are often working to make big changes with small budgets – luckily, Google Ads offers a specific program for nonprofit organizations. Google Ad Grants for nonprofits is a program designed to help organizations around the world get the message out about their mission, interact with potential donors, and engage with new volunteers. Eligible […]

We all know Amazon. It’s the largest E-commerce platform in the world and their membership service, Amazon Prime, has attracted 100 million subscribers as of 2020. Consumers purchase more than 100 million dollars’ worth of products each day on Amazon, but they also browse, do market research, and compare products and prices on the site. […]

computer screen showing google analytics

Google Ads is the most commonly used digital marketing platforms in the world, and it offers a variety of tools and methods to help optimize your ads. One such tool is Ad Extensions, which broadens your digital ad to include more relevant information and encourage users to choose your business. Ad extensions allow you to […]

students looking at laptop

Every year, social media like Facebook, Instagram, and Snapchat play a growing role in our society. Almost everyone uses social media to keep in contact with friends, follow trends, and stay up-to-date with news. Because of the popularity and ubiquity of social media, it’s important for your higher education institution to have a strong social […]

google search on laptop

Online pay-per-click (PPC) advertising is one of the most effective ways to grow your business, and it can be exciting to launch an online advertising campaign. You may wish to check and see your ads in the search engine for many reasons – to check that they are showing up, see how they look, or […]

Back to top