the chair 10 marketing blog
Marketing tips, thoughts, rants.
Jacob explains Google’s unique Local Services Ads and how they could be the perfect marketing solution for your business.
Learn how you should optimize your Pay-Per-Click (PPC) landing page to get the most sales, leads, or conversions for your business.
Andrew gives you an overview of “competitive metrics” and what they mean for your Google Ads (and Bing) campaigns. Learn how to interpret and utilize Search Impression Share and similar metrics to optimize your digital marketing campaign.
Learn about the most popular advertising platforms we work with: Google Search, Google Display, Bing Search, Facebook/Instagram, and LinkedIn. Our CEO Mark Kelly takes us through each platform through an action vs. awareness lens.
“I’m Googling my business and my ads aren’t showing.” “Why can’t I see my ad? I’m typing artisanal bath bombs.” “If I can’t see my ads, how do I know that my customers are seeing them?” These are some of the most common questions we receive from new clients. So if you’re wondering this yourself, […]
In our first ever video, Chair 10 Marketing President and CEO Mark Kelly gives us an overview of the 3 Pillars of PPC Success, focusing on keywords, ad copy, and landing pages.
You can’t have a discussion about PPC strategy without peppering the conversation with “Google AdWords.” Google’s pay-per-click network is a behemoth, and it’s difficult to fully embrace PPC without including AdWords in your long-term plan, but there are also some drawbacks that can prevent brands from fully embracing the high-profile utility: Pricing: Your financial investment […]
Sep 07 by Andrew Kopp
Here at Chair 10 Marketing, we always want to keep our clients up to date on the latest news in the digital marketing world. Google—the biggest player in the pay-per-click marketing community—is often at the center of that news. Last week, Google announced the expansion of their Home Service Ads program. Read on for more information about what this means for your business. (more…)
Once you’ve learned the basics of Adwords, the next step to becoming an PPC expert is mastering automated rules. Found in the Bulk Operations menu in Adwords, automated rules are a great way to complete routine tasks more efficiently and increase the effectiveness of your campaign. In other words: work smarter, not harder. (more…)