the chair 10 marketing blog
Marketing tips, thoughts, rants.
Archive for the ‘Pay-Per-Click’ Category
There are many metrics we can use to measure the success of our online digital marketing campaigns. Some are more simple, like clicks or cost per conversion. Others are a bit less straightforward. Search impression share is a useful metric for determining whether you could improve the reach of your ad campaigns, but it can […]
Non-profit organizations are often working to make big changes with small budgets – luckily, Google Ads offers a specific program for nonprofit organizations. Google Ad Grants for nonprofits is a program designed to help organizations around the world get the message out about their mission, interact with potential donors, and engage with new volunteers. Eligible […]
The Basics of Amazon Advertising
Apr 30 by Clare J.
We all know Amazon. It’s the largest E-commerce platform in the world and their membership service, Amazon Prime, has attracted 100 million subscribers as of 2020. Consumers purchase more than 100 million dollars’ worth of products each day on Amazon, but they also browse, do market research, and compare products and prices on the site. […]
A Glossary of Google Ad Extensions
Apr 19 by Clare J.
Google Ads is the most commonly used digital marketing platforms in the world, and it offers a variety of tools and methods to help optimize your ads. One such tool is Ad Extensions, which broadens your digital ad to include more relevant information and encourage users to choose your business. Ad extensions allow you to […]
Keeping up with the Kids: How to Leverage Social Media Marketing in Higher Education
Mar 31 by Clare J.
Every year, social media like Facebook, Instagram, and Snapchat play a growing role in our society. Almost everyone uses social media to keep in contact with friends, follow trends, and stay up-to-date with news. Because of the popularity and ubiquity of social media, it’s important for your higher education institution to have a strong social […]
Why You Shouldn’t Click Your Own PPC Ads
Mar 26 by Clare J.
Online pay-per-click (PPC) advertising is one of the most effective ways to grow your business, and it can be exciting to launch an online advertising campaign. You may wish to check and see your ads in the search engine for many reasons – to check that they are showing up, see how they look, or […]
There’s been a lot of buzz online about the changes coming with Apple’s new operating system, and how they will affect the way Facebook’s Ads Manager targets and optimizes its campaigns. It seems like a small change, but it could have a big impact on your Facebook ads. Here’s our breakdown of what is happening, […]
New Changes Coming to Google Ads Keywords
Feb 22 by Clare J.
Google Ads is one of the most well-known and widely used online advertising platforms in the world. Over time, Google has made several changes to their advertising platforms to enhance performance and ease-of-use for advertisers. Their most recent change is the move to combine Broad Match Modified and Phrase Match Keywords. Here’s why this change […]
If you’re considering branching out in your advertising efforts, one option to consider is Pay-Per-Click (PPC) advertising. Used on Google, Facebook, and a wide range of other sites, PPC advertising allows you to reach out to a very specific demographic at the time when you think they’ll be most receptive to your advertising. But what […]
Is SEO the Same as SEM?
Oct 05 by Emma
Like most industries, digital marketing has its own language of sorts. There are acronyms and buzz phrases for nearly every aspect of the field, and if you’re not familiar with the terminology, you might find yourself Googling through entire conversations. Among the most used letters in the digital marketing world are SEM and SEO. Are […]