the chair 10 marketing blog
Marketing tips, thoughts, rants.
Marketing tips, thoughts, rants.
Responsive Search Ads (RSAs) offer digital advertisers flexibility by allowing experimentation with different combinations of headlines and descriptions. In this article, we will explore some of the key strategies to drive performance using Responsive Search Ads, and how to implement them to run as effectively as possible. Focus on Ad Strength In order to get […]
Brand awareness refers to how much the general public knows about your brand, what it stands for, and what type of products or services you offer, and it is a crucial aspect of establishing your brand in the market. Building brand awareness is essential for a business to increase its market share, expand its customer […]
Jun 03 by Clare J.
When it comes to Google Ads, there are a variety of hands-on and automated features to help boost your marketing campaign performance. One of the biggest impact changes you can make is your bidding strategy. There are both manual and smart bidding strategies, each with different benefits and drawbacks. In this article we’ll focus on […]
There seems to be a mindset shift underway in Google Ads right now when it comes to smart bidding strategies. We care about all of the conversions that we’re tracking, but we don’t always value each of them equally. Now, there are bid strategies available that address that nuance and allow us to get granular, […]
Digital marketing, like many fields, has its own set of terminology. There are many specific words that we use to describe processes, tools, and data. Many of these terms get shortened into acronyms that make it quicker and easier to express ideas. However, if you don’t know what these acronyms are or what they mean, […]
There are many metrics we can use to measure the success of our online digital marketing campaigns. Some are more simple, like clicks or cost per conversion. Others are a bit less straightforward. Search impression share is a useful metric for determining whether you could improve the reach of your ad campaigns, but it can […]
Non-profit organizations are often working to make big changes with small budgets – luckily, Google Ads offers a specific program for nonprofit organizations. Google Ad Grants for nonprofits is a program designed to help organizations around the world get the message out about their mission, interact with potential donors, and engage with new volunteers. Eligible […]
Apr 30 by Clare J.
We all know Amazon. It’s the largest E-commerce platform in the world and their membership service, Amazon Prime, has attracted 100 million subscribers as of 2020. Consumers purchase more than 100 million dollars’ worth of products each day on Amazon, but they also browse, do market research, and compare products and prices on the site. […]