the chair 10 marketing blog
Marketing tips, thoughts, rants.
Trying to master AdWords is sort of like trying to fill up the Grand Canyon with water using a Dixie cup. The world of AdWords often shifts and changes, and there are details that you, as a businessperson, just won’t have time to stay on top of. That’s why it’s so helpful to hire experts […]
Sep 29 by Chair 10 Marketing Team
A mere two months after we caught everyone up on Google’s transition to expanded text ads and a few other exciting new features, the search engine is at it again. This time, Google’s powers-that-be are extending the timeline for the transition to allow advertisers a little more wiggle room as they get used to […]
Change is the norm in search marketing, and Google proved that to be true in a big way on February 19, 2016. On that day Google rolled out a huge worldwide change to the way it displays pay-per-click ads on desktop search engine result pages. With a few exceptions, Google will no longer show right side […]
You’ve organized your campaign, carefully crafted your ad, and made sure your ad ranks well when people search for your service or product. Soon your ad is appearing when customers search. They read your ad and then decide, yes, this warrants a click.
Your ad has done its job and now it’s up to your landing page to deliver.
So, what’s the magic recipe for a good landing page? To better help you understand what makes a customer explore your landing page and what sends them running for the “Back” button, we’ve devised two helpful acronyms: STAY and FLEE.
For this latest post, we want to take a close look at some of the most common problems we see across the board within pay-per click advertising. Let’s call them Chair 10 Marketing’s Pay Per Click No-No’s. Pay-per-click advertising can be very effective if your company is going about it the right way. But if […]
At Chair 10 Marketing when we set up and manage a franchise pay-per-click account, there’s a process we follow that helps us succeed in getting a new account off to a strong start. We’d like to step you through key parts of that process to help you understand what our priorities are. Budget: When doing […]
Our President & CEO, Mark Kelly, was recently asked by Avvo.com, the Web’s largest legal Q&A forum, directory and legal marketplace, to present tips to its community of 125,000 attorneys on how to optimize pay-per-click advertising. This short video quickly gives attorneys the information and perspective they need on pay-per-click advertising, but also has great […]
Last year, Google Adwords (Google’s pay-per-click advertising network) welcomed a new sibling into the keyword matching family. Up until then, there were only three distinct matching types available: exact, phrase, and broad match. So what does this relatively new match type mean for pay-per-click advertising, and how can you reap the most rewards from its […]
Oct 29 by Mark Kelly
The transition of all Yahoo pay-per-click ads to being served up by the Microsoft AdCenter / Bing platform has not gone off without its problems, and we wanted to enlighten people about a few of them we have dealt with so far for our pay-per-click clients.
It’s official – Microsoft and Yahoo announced today they’ve received regulatory clearance from the U.S. and European Union to combine their search engine efforts. What does this mean? It means by the 2010 holiday season (or by early 2011, MS and Yahoo are giving themselves some wiggle room on the actual date), when consumers do […]