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Archive for the ‘Pay-Per-Click’ Category

At Chair 10 Marketing when we set up and manage a franchise pay-per-click account, there’s a process we follow that helps us succeed in getting a new account off to a strong start. We’d like to step you through key parts of that process to help you understand what our priorities are. Budget: When doing […]

Our President & CEO, Mark Kelly, was recently asked by Avvo.com, the Web’s largest legal Q&A forum, directory and legal marketplace, to present tips to its community of 125,000 attorneys on how to optimize pay-per-click advertising. This short video quickly gives attorneys the information and perspective they need on pay-per-click advertising, but also has great […]

Last year, Google Adwords (Google’s pay-per-click advertising network) welcomed a new sibling into the keyword matching family. Up until then, there were only three distinct matching types available: exact, phrase, and broad match. So what does this relatively new match type mean for pay-per-click advertising, and how can you reap the most rewards from its […]

The transition of all Yahoo pay-per-click ads to being served up by the Microsoft AdCenter / Bing platform has not gone off without its problems, and we wanted to enlighten people about a few of them we have dealt with so far for our pay-per-click clients.

It’s official – Microsoft and Yahoo announced today they’ve received regulatory clearance from the U.S. and European Union to combine their search engine efforts. What does this mean? It means by the 2010 holiday season (or by early 2011, MS and Yahoo are giving themselves some wiggle room on the actual date), when consumers do […]

Clients often ask us, “Shouldn’t we just focus all our efforts on SEO, because once we get high organic listings then we don’t have to pay the search engines for those clicks?” Well, if it was as simple as that, then Google would not be a $196 billion company. It is true, the optimal situation […]

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