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Archive for the ‘SEO’ Category

Woman in yellow sweater browsing a computer

Search Engine Optimization (SEO) is the process of building and maintaining your website so it appears consistently in organic search results. Organic search results are the websites that show up on the results pages of search engines like Google, Bing, and Yahoo. They are different from pay-per-click ads in that you don’t pay or bid […]

Is SEO the Same as SEM?

Oct 05 by Chair 10 Marketing Team


Like most industries, digital marketing has its own language of sorts. There are acronyms and buzz phrases for nearly every aspect of the field, and if you’re not familiar with the terminology, you might find yourself Googling through entire conversations. Among the most used letters in the digital marketing world are SEM and SEO. Are […]

digital marketing funnel

You’ve probably heard of the marketing funnel – but do you know how it applies to the world of digital marketing?  Learn how to use Pay-Per-Click advertising and SEO to spread awareness, grow interest, and drive action for your business.  

  • Posted in Pay-Per-Click, SEO
  • Comments Off on Understanding The Digital Marketing Funnel

Your website is finally live and you are ready to get some traffic. You can almost hear the clicks as the new customers start rolling in – but it doesn’t play out quite the way you envisioned. In fact, traffic is barely a trickle. You have a great website, so what went wrong? Chances are, […]

  • Posted in SEO
  • Comments Off on 5 Ways to Impress Google and Improve Your Ranking
google analytics digital marketing

Changes to your website should be informed by facts and data. They should be changes that move your website more squarely toward your goals. All too often, however, we see businesses making seemingly random changes to their website that hamper their ability to track the impact that those changes have on the bottom line. Integrate […]

  • Posted in Miscellaneous, SEO
  • Comments Off on Use Google Analytics to Scale Your Business

Local SEO for Businesses

Jun 17 by Chair 10 Marketing Team

local SEO

  Discover the best practices for optimizing your website and Google My Business page in order to boost your organic rankings for your business.

  • Posted in SEO
  • Comments Off on Local SEO for Businesses
content marketing

You’ve been force-fed the phrase “content is king” so many times you’ve started hearing it in the wah-wah voice used by Charlie Brown’s teacher. But there’s a reason experts keep hammering the lesson home: content continues to be the very best way you can connect with your audience, start a conversation, and eventually convert that […]

  • Posted in SEO
  • Comments Off on 4 Ways to Manage Content Marketing on a Budget

How to Get Banned by Google

Apr 15 by Chair 10 Marketing Team

seo google digital marketing

All that work to get to the front page of Google results and suddenly your site ranking has tanked. What gives? Whether you’re just starting out and trying to avoid angering the Google powers-that-be or wondering why your Google Ads account got a slap on the wrist, these setbacks can derail your campaign faster than […]

  • Posted in SEO
  • Comments Off on How to Get Banned by Google

Featured Snippets: An FAQ

Mar 29 by Chair 10 Marketing Team

featured snippet google

Google’s featured snippets are a hot topic in SEO right now, but do you know what they are and how you can get one? What is a Featured Snippet? When you ask Google a question like, “Why is the sky blue?”, you’ll get the typical Google results page plus an added bonus: a short blurb […]

  • Posted in SEO
  • Comments Off on Featured Snippets: An FAQ

5 Reasons SEO Campaigns Fail

Mar 14 by Chair 10 Marketing Team

seo digital marketing

SEO is important, but it isn’t easy. Creating a killer campaign is not unlike bathing an angry cat; you may get the job done, but expect plenty of bumps and bruises. If you’re running an SEO campaign that’s falling short, you may be making some of these common mistakes. Identify the problem areas and makes […]

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