Skip to Content

Archive for the ‘SEO’ Category

content marketing

You’ve been force-fed the phrase “content is king” so many times you’ve started hearing it in the wah-wah voice used by Charlie Brown’s teacher. But there’s a reason experts keep hammering the lesson home: content continues to be the very best way you can connect with your audience, start a conversation, and eventually convert that […]

seo google digital marketing

All that work to get to the front page of Google results and suddenly your site ranking has tanked. What gives? Whether you’re just starting out and trying to avoid angering the Google powers-that-be or wondering why your Google Ads account got a slap on the wrist, these setbacks can derail your campaign faster than […]

featured snippet google

Google’s featured snippets are a hot topic in SEO right now, but do you know what they are and how you can get one? What is a Featured Snippet? When you ask Google a question like, “Why is the sky blue?”, you’ll get the typical Google results page plus an added bonus: a short blurb […]

seo digital marketing

SEO is important, but it isn’t easy. Creating a killer campaign is not unlike bathing an angry cat; you may get the job done, but expect plenty of bumps and bruises. If you’re running an SEO campaign that’s falling short, you may be making some of these common mistakes. Identify the problem areas and makes […]

content marketing seo digital

  Humans are not known for their patience. When we want something, we want it now, especially when our career, happiness, or financial well-being is on the line. That’s why content marketing can be a bit of a double-edge sword. The power of the written word is indisputably awesome, but the efficacy often comes at […]

digital content marketing inbound

For several years now, content marketing has been one way to bridge the gap between your company and potential customers. Blogs, videos, and social media allow you to engage with consumers and further develop your relationship. The problem is, the secret is out, and more and more companies use content marketing to reach consumers. As […]

Is Google+ Obsolete?

Jun 14 by Andrew Kopp

google plus seo

UPDATE (10/18/2018): Google has shut down Google+ due to low user engagement. This follows a series of security lapses that briefly put the oft-forgotten social network in the spotlight. We will continue to bring you news about the remaining social networks, such as Facebook and Twitter, as well as other important digital marketing news. When’s the […]

chair 10 marketing seo

Getting into search engine optimization (SEO) is a bit like going down the rabbit hole; you don’t quite know where you’re going to end up, but it sure seems like a good idea to give it a try. Good SEO can raise your site’s visibility on search engine results pages (SERPS) and drive oodles of […]

internet marketing seo google my business

As the internet increases global connectivity, SEO is actually becoming more and more localized. Enter almost any product- or service-related keyword into Google and one of your autofill options will be “…near me.” Click and search and you’ll wind up with page after page of results prioritized according to geographic location, all topped off by a few […]

SEO Challenges Featured Image

If your brand offers the best product ever to hit the market and nobody knows about it, is it really there? Fake existential questions aside, your website really is only as good as traffic it receives, just like brick-and-mortar businesses depend on attracting a steady flow of consumers in order to keep their doors open […]

Back to top