the chair 10 marketing blog
Marketing tips, thoughts, rants.
Did you know that the average American spends 35 minutes per day on Facebook and logs on eight times? Facebook has the kind of exposure that most websites only dream of. It’s reach is second only to the Google Display Network. This, coupled with its intelligent targeting options, make Facebook, and its subsidiary Instagram, the […]
New Facebook Marketplace Feature
May 25 by Andrew Kopp
Facebook is enhancing the home service experience like never before. A new Facebook Marketplace feature is the latest in the social media giant’s ever-expanding repertoire of digital services. What’s Changed? Through the Services feature, Marketplace will include local businesses for easy user access, accelerating the process of acquiring professional home service. The Services feature […]
4 Ideas for Traffic-Boosting Contests and Promotions
May 23 by Andrew Kopp
Everybody loves free stuff. Even A-list actors who command eight-figure movie salaries squeal at the sight of a swag bag backstage at the Oscars. Having to compete to snag a trip or a free year’s supply of oil changes only feeds the emotional frenzy. Incorporating fun promotional ideas and interactive contests into your digital marketing […]
The Lowdown on Facebook’s Algorithm Change
Feb 09 by Andrew Kopp
Part of social media’s attraction is that it’s a constantly evolving landscape. As society changes, so does the way we communicate on the internet. Usually, those changes are decidedly positive (anyone find themselves longing for the days of Myspace? We didn’t think so…), especially when it comes to advertising your business, but the new algorithm tweaks announce […]
5 Tips for Making Professional Connections on LinkedIn
Jun 22 by Chair 10 Marketing Team
The land of LinkedIn can be a strange place. As professionals, we all kind of know that we need to have a profile on LinkedIn, but other than connecting with our college friends and past and current colleagues, what’s an ambitious job seeker to do? Whether you’re currently considering a new job or trying to […]
Family Values: A Quick Look at Facebook’s Latest Algorithm Tweak
Sep 21 by Chair 10 Marketing Team
Facebook, much like your rich aunt who keeps unnecessarily remodeling her perfectly fine house, is once again making changes to their industry-leading social media platform. Zuckerberg and his minions dropped their latest update on the unsuspecting Facebook community earlier this summer. Making the announcement, Facebook’s VP of Product Management Adam Mosseri discussed the importance of accurate newsfeed rankings, revisited the […]
Closing in on Your Customer: Targeted Ads on Facebook
Jun 06 by Chair 10 Marketing Team
The internet is now entering the age of H2H marketing – human to human, that is. The idea that personal interaction is really the crux of digital marketing shouldn’t be all that surprising; Facebook has some 1.65 billion monthly active users that represent people from all kinds of geographic locations, economic backgrounds, and industries and their personal […]
Facebook Surveying Users About News Feed Content
Dec 15 by Eliot Olson
Recently a Chair 10 Marketing team member ran into an interesting survey when logging into Facebook. The purpose of the survey was to gauge user response to a variety of posts. To achieve this goal, the survey showed a series of Facebook posts with a wide range of content. Some were clearly advertisements for local […]
Earlier this month, Pew released the results of a September 2014 survey gauging the social media habits of Internet users. In a bit of a shocker, Facebook appeared to fall behind its competitors in terms of yearly growth for the first time. While Facebook is still the top dog overall with 71% of Internet users […]