A savvy marketer knows one of the best ways to reach a potential customer is being visible where they already spend their time: social media. Facebook ads are an effective tool for boosting your brand awareness and driving customers to your business. But if your performance results seem to be lackluster, your ads […]

Savvy digital marketers already know that Facebook is home to an incredibly large prospect pool and that advertising there can generate powerful ROIs. But did you know that if you’re only using Facebook for advertising and promoted posts,  you are missing out on some valuable marketing opportunities you just can’t find anywhere else? Here are […]

Modern ad-blocking technology has become so sophisticated that marketing professionals must constantly develop new and innovative ways to reach their target markets. In an era where influencers on platforms like YouTube, Facebook, and Instagram rival the sale-generating potential of traditional television commercials, modern companies must explore the lucrative world of influencer advertising if they expect to […]

Anyone old enough to remember the battle to be on their friend’s Myspace Top 8 knows that social media has changed quite a bit over the last couple of decades. The newest evolution? While Facebook Messenger used to be reserved for quick notes to friends and somewhat creepy missives from random strangers, it’s poised to […]

Did you know that the average American spends 35 minutes per day on Facebook and logs on eight times? Facebook has the kind of exposure that most websites only dream of. It’s reach is second only to the Google Display Network. This, coupled with its intelligent targeting options, make Facebook, and its subsidiary Instagram, the […]

  Facebook is enhancing the home service experience like never before. A new Facebook Marketplace feature is the latest in the social media giant’s ever-expanding repertoire of digital services. What’s Changed? Through the Services feature, Marketplace will include local businesses for easy user access, accelerating the process of acquiring professional home service. The Services feature […]

Everybody loves free stuff. Even A-list actors who command eight-figure movie salaries squeal at the sight of a swag bag backstage at the Oscars. Having to compete to snag a trip or a free year’s supply of oil changes only feeds the emotional frenzy. Incorporating fun promotional ideas and interactive contests into your digital marketing […]

Part of social media’s attraction is that it’s a constantly evolving landscape. As society changes, so does the way we communicate on the internet. Usually, those changes are decidedly positive (anyone find themselves longing for the days of Myspace? We didn’t think so…), especially when it comes to advertising your business, but the new algorithm tweaks announce […]

The land of LinkedIn can be a strange place. As professionals, we all kind of know that we need to have a profile on LinkedIn, but other than connecting with our college friends and past and current colleagues, what’s an ambitious job seeker to do? Whether you’re currently considering a new job or trying to […]