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seo digital marketing

SEO is important, but it isn’t easy. Creating a killer campaign is not unlike bathing an angry cat; you may get the job done, but expect plenty of bumps and bruises. If you’re running an SEO campaign that’s falling short, you may be making some of these common mistakes. Identify the problem areas and makes […]

reddit cpc digital marketing

Facebook and Google Ads have reigned supreme over the land of pay-per-click (PPC) ads for what seems like forever, but there’s a new challenge emerging and it’s coming from a rather unlikely place. At the end of January, Reddit announced the launch of its very own cost-per-click (CPC) ad platform. They’re calling it their “the first major […]

content marketing seo digital

  Humans are not known for their patience. When we want something, we want it now, especially when our career, happiness, or financial well-being is on the line. That’s why content marketing can be a bit of a double-edge sword. The power of the written word is indisputably awesome, but the efficacy often comes at […]

social media marketing facebook instagram

Did you know that the average American spends 35 minutes per day on Facebook and logs on eight times? Facebook has the kind of exposure that most websites only dream of. It’s reach is second only to the Google Display Network. This, coupled with its intelligent targeting options, make Facebook, and its subsidiary Instagram, the […]

digital content marketing inbound

For several years now, content marketing has been one way to bridge the gap between your company and potential customers. Blogs, videos, and social media allow you to engage with consumers and further develop your relationship. The problem is, the secret is out, and more and more companies use content marketing to reach consumers. As […]

downloadable-content-marketing

You’ve been hounded about the value of an active blog, your social media pages are buzzing, and you’ve got a PPC campaign in the works. Congrats! Your marketing strategy is healthier than most, but is there more you can do? In short… absolutely. If you’re looking for a few smart ways to generate new leads […]

digital marketing ppc

“I’m Googling my business and my ads aren’t showing.” “Why can’t I see my ad? I’m typing artisanal bath bombs.” “If I can’t see my ads, how do I know that my customers are seeing them?” These are some of the most common questions we receive from new clients. So if you’re wondering this yourself, […]

voice-activated-marketing

Alexa, Cortana, and Siri aren’t just cool ideas for celebrity baby names anymore. These digital entities are virtual assistants, the figureheads of the voice-first technology movement. As the Internet of Things completes its global creep, marketers are left to catch up, catch on, and take action. Here’s what you need to know about voice search and the future of […]

holiday marketing strategies

The 2017 holiday season was huge for e-commerce. Businesses hauled in a staggering $108.2 billion in revenue—$1 billion more than experts predicted and nearly 15% more than the previous year. The verdict? People are buying online in record amounts, and internet-based businesses (and brick-and-mortar brands with an online presence) stand to benefit in a big, big […]

reputation management politics marketing

We’re living in what is arguably the most politicized era in modern history. From social media posts and pop-up ads to TV commercials and lawn signs, we’re inundated with campaign messages and endless amounts of cross-party shade. People care about the issues, but when is it appropriate for brands to let their own political flags […]

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