the chair 10 marketing blog
Marketing tips, thoughts, rants.
Responsive Search Ads (RSAs) offer digital advertisers flexibility by allowing experimentation with different combinations of headlines and descriptions. In this article, we will explore some of the key strategies to drive performance using Responsive Search Ads, and how to implement them to run as effectively as possible. Focus on Ad Strength In order to get […]
Chair 10 Marketing Has Been Acquired by Full Service Digital Marketing Agency SmartBug Media®
May 17 by Katie
Chair 10 Marketing is excited to announce that it has been acquired by SmartBug Media®, a leading full service digital marketing agency specializing in revenue growth, lead generation, inbound marketing, digital strategy, marketing automation, revenue operations, public relations, web development, and paid media. Chair 10 Marketing is a leader in the paid media, paid social, […]
Making It Happen On A Small Budget
May 04 by Clare J.
Having an unlimited marketing budget would make a lot of things easier. The ability to fund awareness campaigns and appear consistently at the top of the search engine results page can be a huge advantage for any college or university. However, there are many digital marketing tactics your organization can use to build your brand, […]
Brand awareness refers to how much the general public knows about your brand, what it stands for, and what type of products or services you offer, and it is a crucial aspect of establishing your brand in the market. Building brand awareness is essential for a business to increase its market share, expand its customer […]
At Chair 10 Marketing, we’ve worked with a variety of higher education institutions from large public universities, to small community colleges, to private schools. Each university has their own unique structure for their marketing team. Some have an internal agency that manages a portfolio of programs, sometimes there’s a specific role within a department that […]
How to Leverage Discovery Ads for Higher Ed
Jan 20 by Clare J.
You’ve heard of Display campaigns, now get ready for Discovery campaigns! Discovery campaigns are a unique type of Display campaign that show ads exclusively on Google-owned properties. This includes YouTube, Social & Promotion tabs within Gmail, and the Google mobile app. These ads are highly customizable, allowing you to upload a selection of headlines, ad […]
While colleges often focus marketing efforts on students who are considered “traditional” – post-secondary students under the age of 25 studying full-time – nearly 75% of students enrolled in college or universities are considered “non-traditional”. These students have unique needs, and value affordability, flexibility, and accessible academic support when considering educational options. Non-traditional students are […]
There is a near-constant flurry of information about privacy, big tech companies, and how ad platforms will have to adapt in the coming months. It can all feel a bit overwhelming and you might find yourself unsure of what you can actually do to prepare for this new landscape where tracking tags may not be […]
Google PPC Ads are a great way to get started advertising for your business. However, it’s not the only advertising option that Google offers. If you want to get more out of your Google Ads, Local Service Ads (LSAs) are a simple and effective way to grow your business. These ads are quite a bit […]
An Overview of Google Ads Bidding Strategies
Jun 03 by Clare J.
When it comes to Google Ads, there are a variety of hands-on and automated features to help boost your marketing campaign performance. One of the biggest impact changes you can make is your bidding strategy. There are both manual and smart bidding strategies, each with different benefits and drawbacks. In this article we’ll focus on […]