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digital marketing

  Digital transformation is a hot buzzword today. Exponential growth in technological advancement has already fundamentally changed the way we exist. Yet still, digitization only continues to transform our lives in ways we cannot yet imagine. But as the digital landscape evolves, how is it impacting how we market our businesses? Wealth of Information At […]

  The digital marketing landscape is ever-changing with new opportunities for optimization, and a stagnate strategy will not provide you with the results you need. From machine learning to the ever-growing importance of reputation management, here’s what you should consider in 2020 when it comes to evolving your marketing strategy. Optimizing With Machine Learning: You […]

reputation monitoring

  Our world is getting a little smaller every day. With constant online engagement becoming the new norm, platforms like Google and Yelp help thousands of potential customers make decisions about working with a business. This means word travels fast, and reputation is everything. How do you keep your business competitive in this new virtual […]

google and facebook ad types

Understanding the differences between the various ad types on Google Ads and Facebook Ads can be difficult! Check out our latest video to learn how to best utilize each ad type for your digital marketing goals.  

Facebook Advertising

    A savvy marketer knows one of the best ways to reach a potential customer is being visible where they already spend their time: social media. Facebook ads are an effective tool for boosting your brand awareness and driving customers to your business. But if your performance results seem to be lackluster, your ads […]

digital marketing funnel

You’ve probably heard of the marketing funnel – but do you know how it applies to the world of digital marketing?  Learn how to use Pay-Per-Click advertising and SEO to spread awareness, grow interest, and drive action for your business.  

Your website is finally live and you are ready to get some traffic. You can almost hear the clicks as the new customers start rolling in – but it doesn’t play out quite the way you envisioned. In fact, traffic is barely a trickle. You have a great website, so what went wrong? Chances are, […]

Facebook marketing

Savvy digital marketers already know that Facebook is home to an incredibly large prospect pool and that advertising there can generate powerful ROIs. But did you know that if you’re only using Facebook for advertising and promoted posts,  you are missing out on some valuable marketing opportunities you just can’t find anywhere else? Here are […]

sales funnel

Not everyone who visits your site will become a customer right away, but you don’t want to lose their interest once you’ve made a connection. A sales funnel is a tool that allows you to lead each visitor along a similar path to the ultimate goal: revenue. If you’re not using a sales funnel, you’re […]

Today marks the end of the average position metric in Google Ads. For those unfamiliar, average position told advertisers where their ads showed on the search engine results page. An average position of 2, for example, meant that an ad appeared, on average, in the second ad position on the page. That kind of information […]

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