the chair 10 marketing blog
Marketing tips, thoughts, rants.
It’s becoming increasingly apparent that COVID-19 is not something that will be gone anytime soon. So how should you adjust your advertising strategy for your college or university? Here are some key things to consider for higher ed advertising during this time. Readjust for Shifting Application Deadlines Many institutions are extending application deadlines for some […]
Wondering where to start your digital marketing endeavors for your college or university? Join Katie Vesbach, director of digital marketing, to learn about the 3 important pillars of higher education digital marketing. Chair 10 Marketing experts have been implementing these practices for numerous higher education clients with boundless success. If you need help advertising online for […]
The current pandemic has affected lives in unprecedented ways. So many dramatic changes have happened to our way of life in a short amount of time, and we’re all learning the best ways to adapt in real-time. Here is our best advice for communicating with and marketing to your customers during this unusual time: Communicate […]
Digital transformation is a hot buzzword today. Exponential growth in technological advancement has already fundamentally changed the way we exist. Yet still, digitization only continues to transform our lives in ways we cannot yet imagine. But as the digital landscape evolves, how is it impacting how we market our businesses? Wealth of Information At […]
The digital marketing landscape is ever-changing with new opportunities for optimization, and a stagnate strategy will not provide you with the results you need. From machine learning to the ever-growing importance of reputation management, here’s what you should consider in 2020 when it comes to evolving your marketing strategy. Optimizing With Machine Learning: You […]
Our world is getting a little smaller every day. With constant online engagement becoming the new norm, platforms like Google and Yelp help thousands of potential customers make decisions about working with a business. This means word travels fast, and reputation is everything. How do you keep your business competitive in this new virtual […]
Understanding the differences between the various ad types on Google Ads and Facebook Ads can be difficult! Check out our latest video to learn how to best utilize each ad type for your digital marketing goals.
A savvy marketer knows one of the best ways to reach a potential customer is being visible where they already spend their time: social media. Facebook ads are an effective tool for boosting your brand awareness and driving customers to your business. But if your performance results seem to be lackluster, your ads […]
You’ve probably heard of the marketing funnel – but do you know how it applies to the world of digital marketing? Learn how to use Pay-Per-Click advertising and SEO to spread awareness, grow interest, and drive action for your business.
Your website is finally live and you are ready to get some traffic. You can almost hear the clicks as the new customers start rolling in – but it doesn’t play out quite the way you envisioned. In fact, traffic is barely a trickle. You have a great website, so what went wrong? Chances are, […]