the chair 10 marketing blog
Marketing tips, thoughts, rants.
How to Leverage Discovery Ads for Higher Ed
Jan 20 by Clare J.
You’ve heard of Display campaigns, now get ready for Discovery campaigns! Discovery campaigns are a unique type of Display campaign that show ads exclusively on Google-owned properties. This includes YouTube, Social & Promotion tabs within Gmail, and the Google mobile app. These ads are highly customizable, allowing you to upload a selection of headlines, ad […]
While a large portion of US college students are considered “traditional” – post-secondary students under the age of 25 studying full-time – nearly 75% of students enrolled in college or universities are considered “non-traditional”. These students have unique needs, and value affordability, flexibility, and accessible academic support when considering educational options. Non-traditional students are a […]
There is a near-constant flurry of information about privacy, big tech companies, and how ad platforms will have to adapt in the coming months. It can all feel a bit overwhelming and you might find yourself unsure of what you can actually do to prepare for this new landscape where tracking tags may not be […]
Google PPC Ads are a great way to get started advertising for your business. However, it’s not the only advertising option that Google offers. If you want to get more out of your Google Ads, Local Service Ads (LSAs) are a simple and effective way to grow your business. These ads are quite a bit […]
An Overview of Google Ads Bidding Strategies
Jun 03 by Clare J.
When it comes to Google Ads, there are a variety of hands-on and automated features to help boost your marketing campaign performance. One of the biggest impact changes you can make is your bidding strategy. There are both manual and smart bidding strategies, each with different benefits and drawbacks. In this article we’ll focus on […]
One of the biggest goals of any advertising campaign is reaching your ideal audience. Google Ads has many options for reaching groups that might be interested in your business or have shown interest in it before. Custom intent audiences are one of the many ways you can expand audience targeting to reach the most qualified […]
When it comes to Google ads, the first thing that comes to mind is typically the ads you see interspersed in search results. Search ads are a highly effective and valuable frontline approach to advertising, but they’re not the only way you can leverage Google to reach potential customers. Search campaigns zero in on potential […]
There are countless digital marketing agencies out there and just about all of them claim to be experts. So how can you be certain the agency you’re talking to really knows their stuff? Luckily, Google has a Premier Partner Program which helps cut through the noise. And Chair 10 Marketing has once again been named […]
There seems to be a mindset shift underway in Google Ads right now when it comes to smart bidding strategies. We care about all of the conversions that we’re tracking, but we don’t always value each of them equally. Now, there are bid strategies available that address that nuance and allow us to get granular, […]
LinkedIn is the world’s largest online professional networking platform with over 180 million users. It is where professionals turn to network, learn, and explore opportunities online. That means it is the place to be for higher education institutions looking to grow their student body and market their programs. Here are some of the best ways […]