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When it comes to Google ads, the first thing that comes to mind is typically the ads you see interspersed in search results. Search ads are a highly effective and valuable frontline approach to advertising, but they’re not the only way you can leverage Google to reach potential customers. Search campaigns zero in on potential […]

There are countless digital marketing agencies out there and just about all of them claim to be experts. So how can you be certain the agency you’re talking to really knows their stuff? Luckily, Google has a Premier Partner Program which helps cut through the noise. And Chair 10 Marketing has once again been named […]

There seems to be a mindset shift underway in Google Ads right now when it comes to smart bidding strategies. We care about all of the conversions that we’re tracking, but we don’t always value each of them equally. Now, there are bid strategies available that address that nuance and allow us to get granular, […]

LinkedIn is the world’s largest online professional networking platform with over 180 million users. It is where professionals turn to network, learn, and explore opportunities online. That means it is the place to be for higher education institutions looking to grow their student body and market their programs. Here are some of the best ways […]

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In digital marketing, your landing page is just as important as your ads. The landing page is the web page where your ads or links redirect after they are clicked on. Landing pages can serve different purposes depending on your product, goals, or sales funnel. Regardless of your landing page’s purpose, there are some steps […]

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Digital marketing, like many fields, has its own set of terminology. There are many specific words that we use to describe processes, tools, and data. Many of these terms get shortened into acronyms that make it quicker and easier to express ideas. However, if you don’t know what these acronyms are or what they mean, […]

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There are many metrics we can use to measure the success of our online digital marketing campaigns. Some are more simple, like clicks or cost per conversion. Others are a bit less straightforward. Search impression share is a useful metric for determining whether you could improve the reach of your ad campaigns, but it can […]

Advertising can serve a different purpose for every business. Whether your goal is to drive new leads, build brand recognition, or engage with customers, there are a number of ad platforms that can help you meet those goals. Here’s a breakdown of some of the most commonly used ad platforms, and how they can help […]

There are a lot of different advertising platforms and places for ads to appear on the internet. One of the most important places for your ads and website to appear are in the SERP – the search engine results page. This is because when someone searches keywords relevant to your business, they are seeking to solve […]

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Search Engine Optimization (SEO) is the process of building and maintaining your website so it appears consistently in organic search results. Organic search results are the websites that show up on the results pages of search engines like Google, Bing, and Yahoo. They are different from pay-per-click ads in that you don’t pay or bid […]

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