the chair 10 marketing blog
Marketing tips, thoughts, rants.
Marketing tips, thoughts, rants.
In digital marketing, your landing page is just as important as your ads. The landing page is the web page where your ads or links redirect after they are clicked on. Landing pages can serve different purposes depending on your product, goals, or sales funnel. Regardless of your landing page’s purpose, there are some steps […]
Digital marketing, like many fields, has its own set of terminology. There are many specific words that we use to describe processes, tools, and data. Many of these terms get shortened into acronyms that make it quicker and easier to express ideas. However, if you don’t know what these acronyms are or what they mean, […]
There are many metrics we can use to measure the success of our online digital marketing campaigns. Some are more simple, like clicks or cost per conversion. Others are a bit less straightforward. Search impression share is a useful metric for determining whether you could improve the reach of your ad campaigns, but it can […]
Advertising can serve a different purpose for every business. Whether your goal is to drive new leads, build brand recognition, or engage with customers, there are a number of ad platforms that can help you meet those goals. Here’s a breakdown of some of the most commonly used ad platforms, and how they can help […]
There are a lot of different advertising platforms and places for ads to appear on the internet. One of the most important places for your ads and website to appear are in the SERP – the search engine results page. This is because when someone searches keywords relevant to your business, they are seeking to solve […]
Jun 22 by Clare J.
Search Engine Optimization (SEO) is the process of building and maintaining your website so it appears consistently in organic search results. Organic search results are the websites that show up on the results pages of search engines like Google, Bing, and Yahoo. They are different from pay-per-click ads in that you don’t pay or bid […]
Non-profit organizations are often working to make big changes with small budgets – luckily, Google Ads offers a specific program for nonprofit organizations. Google Ad Grants for nonprofits is a program designed to help organizations around the world get the message out about their mission, interact with potential donors, and engage with new volunteers. Eligible […]
Apr 30 by Clare J.
We all know Amazon. It’s the largest E-commerce platform in the world and their membership service, Amazon Prime, has attracted 100 million subscribers as of 2020. Consumers purchase more than 100 million dollars’ worth of products each day on Amazon, but they also browse, do market research, and compare products and prices on the site. […]