the chair 10 marketing blog
Marketing tips, thoughts, rants.
Data-Driven Strategies Will Improve Your Marketing
Jul 22 by Andrew Kopp
Companies who use data-driven strategies to drive their digital marketing campaigns are 6 times more likely than the competition to be profitable year-over-year. This is because those organizations are able to leverage that data to better understand their customers and how to engage them. Here’s how a data-driven strategy can improve your marketing initiatives and some tips […]
Amazon Prime Day 2019: Five Key Takeaways
Jul 15 by Andrew Kopp
After the four billion dollar success of Amazon Prime Day 2018, the 2019 annual retail event is expected to be bigger and better than ever. Lasting a full 48 hours this year, Amazon Prime Day is offering customers incredible deals on everything from electronics to luxury items. However, research shows that buyers aren’t limiting themselves to […]
The Benefits of a Quality Landing Page
Jul 08 by Andrew Kopp
In digital marketing, the term “landing page” refers to any online destination that a user reaches by clicking on a hyperlink that appears on another, outside webpage. If you are involved with an online sales or promotional campaign, you’ll recognize your landing page as whatever website section that interested parties will immediately see after clicking […]
Generate a Positive ROI with Micro Influencers
Jun 21 by Andrew Kopp
Modern ad-blocking technology has become so sophisticated that marketing professionals must constantly develop new and innovative ways to reach their target markets. In an era where influencers on platforms like YouTube, Facebook, and Instagram rival the sale-generating potential of traditional television commercials, modern companies must explore the lucrative world of influencer advertising if they expect to […]
Local SEO for Businesses
Jun 17 by Andrew Kopp
Discover the best practices for optimizing your website and Google My Business page in order to boost your organic rankings for your business.
Anyone old enough to remember the battle to be on their friend’s Myspace Top 8 knows that social media has changed quite a bit over the last couple of decades. The newest evolution? While Facebook Messenger used to be reserved for quick notes to friends and somewhat creepy missives from random strangers, it’s poised to […]
Why You Should Use Google’s Local Services Ads
May 10 by Andrew Kopp
Jacob explains Google’s unique Local Services Ads and how they could be the perfect marketing solution for your business.
4 Ways to Manage Content Marketing on a Budget
May 07 by Andrew Kopp
You’ve been force-fed the phrase “content is king” so many times you’ve started hearing it in the wah-wah voice used by Charlie Brown’s teacher. But there’s a reason experts keep hammering the lesson home: content continues to be the very best way you can connect with your audience, start a conversation, and eventually convert that […]
When Reviewers Go Rogue
Apr 23 by Andrew Kopp
The ex-employee who peppers review sites with one-star reviews about crappy management and (fake) roach infestations. The disgruntled customer who can’t believe you wouldn’t take back the “defective stereo” that was clearly attacked by a herd of baseball bats wielded by angry toddlers. The random stranger who posts a scalding rant about services you […]
How to Get Banned by Google
Apr 15 by Andrew Kopp
All that work to get to the front page of Google results and suddenly your site ranking has tanked. What gives? Whether you’re just starting out and trying to avoid angering the Google powers-that-be or wondering why your Google Ads account got a slap on the wrist, these setbacks can derail your campaign faster than […]