the chair 10 marketing blog
Marketing tips, thoughts, rants.
Aligning Content to Your Buyer’s Journey
Aug 26 by Andrew Kopp
Imagine that a customer is shopping for a new stereo system from your online store. They’ve visited your product’s page but have not yet made a purchase. Would it be more appropriate to send this prospective customer a link to a coupon deal that expires the next day or a how-to video to guide them […]
Chair 10 Marketing Makes The Inc. 5000… Again!
Aug 21 by Andrew Kopp
We are pleased to announce that for the second year in a row, Inc. Magazine has recognized Chair 10 Marketing as one of the fastest-growing privately-owned companies in the United States. In fact, we ranked among the top 100 fastest-growing companies in the Pacific Northwest and the top 20 fastest-growing companies in Seattle. The list, […]
Get to Know the Google Ads Editor Update
Aug 15 by Andrew Kopp
Google has released the much-anticipated update to the Ads Editor, and it comes with some new features. If you aren’t familiar with the Google Ads Editor: it’s a free application that lets you make changes to your Google Ads account in bulk. It’s what we use to launch new campaigns and make large edits to […]
It’s Time to Reassess Your Digital Strategy
Aug 05 by Andrew Kopp
Good marketing strategy isn’t a one-and-done deal. Instead, you need to reassess your digital marketing strategy on a regular basis to ensure it’s meeting the needs of your business. Otherwise, you could be channeling your time and money into an approach that isn’t moving your business forward. Here are a few telltale signs that it’s […]
Targeting Tools on Google and Facebook Ads
Jul 31 by Andrew Kopp
Learn about the various targeting options on two of the most popular ad networks: Google and Facebook.
Data-Driven Strategies Will Improve Your Marketing
Jul 22 by Andrew Kopp
Companies who use data-driven strategies to drive their digital marketing campaigns are 6 times more likely than the competition to be profitable year-over-year. This is because those organizations are able to leverage that data to better understand their customers and how to engage them. Here’s how a data-driven strategy can improve your marketing initiatives and some tips […]
Amazon Prime Day 2019: Five Key Takeaways
Jul 15 by Andrew Kopp
After the four billion dollar success of Amazon Prime Day 2018, the 2019 annual retail event is expected to be bigger and better than ever. Lasting a full 48 hours this year, Amazon Prime Day is offering customers incredible deals on everything from electronics to luxury items. However, research shows that buyers aren’t limiting themselves to […]
The Benefits of a Quality Landing Page
Jul 08 by Andrew Kopp
In digital marketing, the term “landing page” refers to any online destination that a user reaches by clicking on a hyperlink that appears on another, outside webpage. If you are involved with an online sales or promotional campaign, you’ll recognize your landing page as whatever website section that interested parties will immediately see after clicking […]
Generate a Positive ROI with Micro Influencers
Jun 21 by Andrew Kopp
Modern ad-blocking technology has become so sophisticated that marketing professionals must constantly develop new and innovative ways to reach their target markets. In an era where influencers on platforms like YouTube, Facebook, and Instagram rival the sale-generating potential of traditional television commercials, modern companies must explore the lucrative world of influencer advertising if they expect to […]
Local SEO for Businesses
Jun 17 by Andrew Kopp
Discover the best practices for optimizing your website and Google My Business page in order to boost your organic rankings for your business.