the chair 10 marketing blog
Marketing tips, thoughts, rants.
Business is booming, you’re having a great day…and then you see it. A less than stellar review on a site like Google or Yelp. A negative or even a neutral review on one of these sites can send even the heartiest business owner into a panic. Learning how and why to respond to reviews (even […]
Changes to your website should be informed by facts and data. They should be changes that move your website more squarely toward your goals. All too often, however, we see businesses making seemingly random changes to their website that hamper their ability to track the impact that those changes have on the bottom line. Integrate […]
Sep 03 by Andrew Kopp
Marketing experts have been telling us about the power of great stories for a long time, and the advice you’ll get from Chair 10 Marketing is no exception: you should you be using stories on your webpage and in your marketing materials. The cardinal rule is simple. Be sure your stories’ messages are integral to your brand. A […]
Imagine that a customer is shopping for a new stereo system from your online store. They’ve visited your product’s page but have not yet made a purchase. Would it be more appropriate to send this prospective customer a link to a coupon deal that expires the next day or a how-to video to guide them […]
We are pleased to announce that for the second year in a row, Inc. Magazine has recognized Chair 10 Marketing as one of the fastest-growing privately-owned companies in the United States. In fact, we ranked among the top 100 fastest-growing companies in the Pacific Northwest and the top 20 fastest-growing companies in Seattle. The list, […]
Google has released the much-anticipated update to the Ads Editor, and it comes with some new features. If you aren’t familiar with the Google Ads Editor: it’s a free application that lets you make changes to your Google Ads account in bulk. It’s what we use to launch new campaigns and make large edits to […]
Good marketing strategy isn’t a one-and-done deal. Instead, you need to reassess your digital marketing strategy on a regular basis to ensure it’s meeting the needs of your business. Otherwise, you could be channeling your time and money into an approach that isn’t moving your business forward. Here are a few telltale signs that it’s […]
Learn about the various targeting options on two of the most popular ad networks: Google and Facebook.
Jul 22 by Andrew Kopp
Companies who use data-driven strategies to drive their digital marketing campaigns are 6 times more likely than the competition to be profitable year-over-year. This is because those organizations are able to leverage that data to better understand their customers and how to engage them. Here’s how a data-driven strategy can improve your marketing initiatives and some tips […]
After the four billion dollar success of Amazon Prime Day 2018, the 2019 annual retail event is expected to be bigger and better than ever. Lasting a full 48 hours this year, Amazon Prime Day is offering customers incredible deals on everything from electronics to luxury items. However, research shows that buyers aren’t limiting themselves to […]