the chair 10 marketing blog
Marketing tips, thoughts, rants.
4 Ways to Manage Content Marketing on a Budget
May 07 by Andrew Kopp
You’ve been force-fed the phrase “content is king” so many times you’ve started hearing it in the wah-wah voice used by Charlie Brown’s teacher. But there’s a reason experts keep hammering the lesson home: content continues to be the very best way you can connect with your audience, start a conversation, and eventually convert that […]
When Reviewers Go Rogue
Apr 23 by Andrew Kopp
The ex-employee who peppers review sites with one-star reviews about crappy management and (fake) roach infestations. The disgruntled customer who can’t believe you wouldn’t take back the “defective stereo” that was clearly attacked by a herd of baseball bats wielded by angry toddlers. The random stranger who posts a scalding rant about services you […]
How to Get Banned by Google
Apr 15 by Andrew Kopp
All that work to get to the front page of Google results and suddenly your site ranking has tanked. What gives? Whether you’re just starting out and trying to avoid angering the Google powers-that-be or wondering why your Google Ads account got a slap on the wrist, these setbacks can derail your campaign faster than […]
Pay-Per-Click Landing Page Best Practices
Apr 01 by Andrew Kopp
Learn how you should optimize your Pay-Per-Click (PPC) landing page to get the most sales, leads, or conversions for your business.
Featured Snippets: An FAQ
Mar 29 by Andrew Kopp
Google’s featured snippets are a hot topic in SEO right now, but do you know what they are and how you can get one? What is a Featured Snippet? When you ask Google a question like, “Why is the sky blue?”, you’ll get the typical Google results page plus an added bonus: a short blurb […]
Scratching the Surface of Competitive Metrics
Mar 19 by Andrew Kopp
Andrew gives you an overview of “competitive metrics” and what they mean for your Google Ads (and Bing) campaigns. Learn how to interpret and utilize Search Impression Share and similar metrics to optimize your digital marketing campaign.
5 Reasons SEO Campaigns Fail
Mar 14 by Andrew Kopp
SEO is important, but it isn’t easy. Creating a killer campaign is not unlike bathing an angry cat; you may get the job done, but expect plenty of bumps and bruises. If you’re running an SEO campaign that’s falling short, you may be making some of these common mistakes. Identify the problem areas and makes […]
Reddit Announces CPC Ad Launch
Feb 12 by Andrew Kopp
Facebook and Google Ads have reigned supreme over the land of pay-per-click (PPC) ads for what seems like forever, but there’s a new challenge emerging and it’s coming from a rather unlikely place. At the end of January, Reddit announced the launch of its very own cost-per-click (CPC) ad platform. They’re calling it their “the first major […]
Content Marketing: Playing the Long Game
Feb 06 by Andrew Kopp
Humans are not known for their patience. When we want something, we want it now, especially when our career, happiness, or financial well-being is on the line. That’s why content marketing can be a bit of a double-edge sword. The power of the written word is indisputably awesome, but the efficacy often comes at […]
Did you know that the average American spends 35 minutes per day on Facebook and logs on eight times? Facebook has the kind of exposure that most websites only dream of. It’s reach is second only to the Google Display Network. This, coupled with its intelligent targeting options, make Facebook, and its subsidiary Instagram, the […]