the chair 10 marketing blog
Marketing tips, thoughts, rants.
5 Marketing Strategies to Help Boost Holiday Sales
Nov 14 by Andrew Kopp
The 2017 holiday season was huge for e-commerce. Businesses hauled in a staggering $108.2 billion in revenue—$1 billion more than experts predicted and nearly 15% more than the previous year. The verdict? People are buying online in record amounts, and internet-based businesses (and brick-and-mortar brands with an online presence) stand to benefit in a big, big […]
How Taking a Stand Can Hurt/Help Your Reputation
Nov 02 by Andrew Kopp
We’re living in what is arguably the most politicized era in modern history. From social media posts and pop-up ads to TV commercials and lawn signs, we’re inundated with campaign messages and endless amounts of cross-party shade. People care about the issues, but when is it appropriate for brands to let their own political flags […]
Reputation Management is More Important Than Ever
Oct 04 by Andrew Kopp
Amy, shaken to the core by a recent article touting the dangers of mainstream laundry detergent, set off to find a new, safe, more eco-friendly brand. First, she hit up Amazon. Eleanor’s Essential Oil Detergent looked promising, but there was only one review and it was basically a rant against the flimsy packaging. Nope. Next, […]
Stats to Power You Through the Rest of 2018
Sep 19 by Andrew Kopp
Reading through stats is a nice way to pass the time, but these fun little factual tidbits have more to offer than mere trivia. Dig deep and understand the meaning behind some of the marketing industry’s most fascinating statistics and you’ll uncover new ways to drive growth through 2018 and beyond. While 85% of mobile […]
Chair 10 Marketing named to the Inc. 5000 as one of the Fastest Growing Private Companies in the United States
Aug 22 by Chair 10 Marketing Team
SEATTLE, Washington, Aug. 17, 2018 – Inc. magazine has named Chair 10 Marketing as No. 2978 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, […]
Heeding the Call: Dos and Don’ts of Great CTAs
Aug 21 by Andrew Kopp
A call-to-action, or CTA, is the hook that gets your audience to take initiative. It may be a nifty plugin, a line of text on your PPC ad, or the last few sentences of a sales page or blog. It seems simple—after all, how hard is it type out “Click Here” and be done with […]
Meet the Intelligent Business Growth™ Methodology
Jul 31 by Andrew Kopp
Every agency approaches welcome new clients a little differently. At Chair 10 Marketing, we believe in asking a lot of questions. Why? It’s our way of getting to know you so we can better understand your goals and expectations as well as what makes you stand head and shoulders above the competition. We pride ourselves […]
5 Signs You’ve Partnered With a Stellar Digital Marketing Agency
Jul 19 by Chair 10 Marketing Team
What’s worse than not having a marketing agency to steer your brand’s strategy? Having the wrong agency at the helm. Putting your trust in a third party isn’t always easy, which is why it’s imperative you learn to recognize what a high-quality digital marketing agency looks like. 1.They Ask a Lot of Questions No […]
Beyond AdWords: The “Other” Search Engine
Jun 28 by Andrew Kopp
You can’t have a discussion about PPC strategy without peppering the conversation with “Google AdWords.” Google’s pay-per-click network is a behemoth, and it’s difficult to fully embrace PPC without including AdWords in your long-term plan, but there are also some drawbacks that can prevent brands from fully embracing the high-profile utility: Pricing: Your financial investment […]
Is Google+ Obsolete?
Jun 14 by Andrew Kopp
UPDATE (10/18/2018): Google has shut down Google+ due to low user engagement. This follows a series of security lapses that briefly put the oft-forgotten social network in the spotlight. We will continue to bring you news about the remaining social networks, such as Facebook and Twitter, as well as other important digital marketing news. When’s the […]