the chair 10 marketing blog
Marketing tips, thoughts, rants.
You’ve probably heard of the marketing funnel – but do you know how it applies to the world of digital marketing? Learn how to use Pay-Per-Click advertising and SEO to spread awareness, grow interest, and drive action for your business.
Your website is finally live and you are ready to get some traffic. You can almost hear the clicks as the new customers start rolling in – but it doesn’t play out quite the way you envisioned. In fact, traffic is barely a trickle. You have a great website, so what went wrong? Chances are, […]
Not everyone who visits your site will become a customer right away, but you don’t want to lose their interest once you’ve made a connection. A sales funnel is a tool that allows you to lead each visitor along a similar path to the ultimate goal: revenue. If you’re not using a sales funnel, you’re […]
Today marks the end of the average position metric in Google Ads. For those unfamiliar, average position told advertisers where their ads showed on the search engine results page. An average position of 2, for example, meant that an ad appeared, on average, in the second ad position on the page. That kind of information […]
Business is booming, you’re having a great day…and then you see it. A less than stellar review on a site like Google or Yelp. A negative or even a neutral review on one of these sites can send even the heartiest business owner into a panic. Learning how and why to respond to reviews (even […]
Changes to your website should be informed by facts and data. They should be changes that move your website more squarely toward your goals. All too often, however, we see businesses making seemingly random changes to their website that hamper their ability to track the impact that those changes have on the bottom line. Integrate […]
Sep 03 by Andrew Kopp
Marketing experts have been telling us about the power of great stories for a long time, and the advice you’ll get from Chair 10 Marketing is no exception: you should you be using stories on your webpage and in your marketing materials. The cardinal rule is simple. Be sure your stories’ messages are integral to your brand. A […]
Imagine that a customer is shopping for a new stereo system from your online store. They’ve visited your product’s page but have not yet made a purchase. Would it be more appropriate to send this prospective customer a link to a coupon deal that expires the next day or a how-to video to guide them […]