the chair 10 marketing blog
Marketing tips, thoughts, rants.
Humans are not known for their patience. When we want something, we want it now, especially when our career, happiness, or financial well-being is on the line. That’s why content marketing can be a bit of a double-edge sword. The power of the written word is indisputably awesome, but the efficacy often comes at […]
Learn about the most popular advertising platforms we work with: Google Search, Google Display, Bing Search, Facebook/Instagram, and LinkedIn. Our CEO Mark Kelly takes us through each platform through an action vs. awareness lens.
For several years now, content marketing has been one way to bridge the gap between your company and potential customers. Blogs, videos, and social media allow you to engage with consumers and further develop your relationship. The problem is, the secret is out, and more and more companies use content marketing to reach consumers. As […]
You’ve been hounded about the value of an active blog, your social media pages are buzzing, and you’ve got a PPC campaign in the works. Congrats! Your marketing strategy is healthier than most, but is there more you can do? In short… absolutely. If you’re looking for a few smart ways to generate new leads […]
“I’m Googling my business and my ads aren’t showing.” “Why can’t I see my ad? I’m typing artisanal bath bombs.” “If I can’t see my ads, how do I know that my customers are seeing them?” These are some of the most common questions we receive from new clients. So if you’re wondering this yourself, […]
In our first ever video, Chair 10 Marketing President and CEO Mark Kelly gives us an overview of the 3 Pillars of PPC Success, focusing on keywords, ad copy, and landing pages.
Alexa, Cortana, and Siri aren’t just cool ideas for celebrity baby names anymore. These digital entities are virtual assistants, the figureheads of the voice-first technology movement. As the Internet of Things completes its global creep, marketers are left to catch up, catch on, and take action. Here’s what you need to know about voice search and the future of […]
Nov 14 by Andrew Kopp
The 2017 holiday season was huge for e-commerce. Businesses hauled in a staggering $108.2 billion in revenue—$1 billion more than experts predicted and nearly 15% more than the previous year. The verdict? People are buying online in record amounts, and internet-based businesses (and brick-and-mortar brands with an online presence) stand to benefit in a big, big […]
We’re living in what is arguably the most politicized era in modern history. From social media posts and pop-up ads to TV commercials and lawn signs, we’re inundated with campaign messages and endless amounts of cross-party shade. People care about the issues, but when is it appropriate for brands to let their own political flags […]