the chair 10 marketing blog
Marketing tips, thoughts, rants.
A savvy marketer knows one of the best ways to reach a potential customer is being visible where they already spend their time: social media. Facebook ads are an effective tool for boosting your brand awareness and driving customers to your business. But if your performance results seem to be lackluster, your ads […]
You’ve probably heard of the marketing funnel – but do you know how it applies to the world of digital marketing? Learn how to use Pay-Per-Click advertising and SEO to spread awareness, grow interest, and drive action for your business.
Your website is finally live and you are ready to get some traffic. You can almost hear the clicks as the new customers start rolling in – but it doesn’t play out quite the way you envisioned. In fact, traffic is barely a trickle. You have a great website, so what went wrong? Chances are, […]
3 Clever Ways to Use Facebook for Marketing
Oct 25 by Andrew Kopp
Savvy digital marketers already know that Facebook is home to an incredibly large prospect pool and that advertising there can generate powerful ROIs. But did you know that if you’re only using Facebook for advertising and promoted posts, you are missing out on some valuable marketing opportunities you just can’t find anywhere else? Here are […]
What’s a Sales Funnel, and Why Do You Need One?
Oct 18 by Andrew Kopp
Not everyone who visits your site will become a customer right away, but you don’t want to lose their interest once you’ve made a connection. A sales funnel is a tool that allows you to lead each visitor along a similar path to the ultimate goal: revenue. If you’re not using a sales funnel, you’re […]
Average Position Is Gone. What Will Replace It?
Oct 01 by Andrew Kopp
Today marks the end of the average position metric in Google Ads. For those unfamiliar, average position told advertisers where their ads showed on the search engine results page. An average position of 2, for example, meant that an ad appeared, on average, in the second ad position on the page. That kind of information […]
Do You Need to Respond to Every Review?
Sep 24 by Andrew Kopp
Business is booming, you’re having a great day…and then you see it. A less than stellar review on a site like Google or Yelp. A negative or even a neutral review on one of these sites can send even the heartiest business owner into a panic. Learning how and why to respond to reviews (even […]
Use Google Analytics to Scale Your Business
Sep 17 by Andrew Kopp
Changes to your website should be informed by facts and data. They should be changes that move your website more squarely toward your goals. All too often, however, we see businesses making seemingly random changes to their website that hamper their ability to track the impact that those changes have on the bottom line. Integrate […]
The Best Way to Approach Storytelling in Marketing
Sep 03 by Andrew Kopp
Marketing experts have been telling us about the power of great stories for a long time, and the advice you’ll get from Chair 10 Marketing is no exception: you should you be using stories on your webpage and in your marketing materials. The cardinal rule is simple. Be sure your stories’ messages are integral to your brand. A […]
Aligning Content to Your Buyer’s Journey
Aug 26 by Andrew Kopp
Imagine that a customer is shopping for a new stereo system from your online store. They’ve visited your product’s page but have not yet made a purchase. Would it be more appropriate to send this prospective customer a link to a coupon deal that expires the next day or a how-to video to guide them […]