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Google Ads is one of the most well-known and widely used online advertising platforms in the world. Over time, Google has made several changes to their advertising platforms to enhance performance and ease-of-use for advertisers. Their most recent change is the move to combine Broad Match Modified and Phrase Match Keywords. Here’s why this change […]

If you’re considering branching out in your advertising efforts, one option to consider is Pay-Per-Click (PPC) advertising. Used on Google, Facebook, and a wide range of other sites, PPC advertising allows you to reach out to a very specific demographic at the time when you think they’ll be most receptive to your advertising. But what […]

Let’s face it – COVID-19 has hit us all hard, especially in the checkbook for small businesses. The economic downturn has caused some serious problems for a lot of the country, but that doesn’t mean you should cut your digital marketing budget! As the old advertiser’s adage goes, “When times are good you should advertise, when times […]

SEO vs. SEM

Like most industries, digital marketing has its own language of sorts. There are acronyms and buzz phrases for nearly every aspect of the field, and if you’re not familiar with the terminology, you might find yourself Googling through entire conversations. Among the most used letters in the digital marketing world are SEM and SEO. Are […]

Digital marketing for small businesses

  As many small business owners know, reaching new customers and competing with larger businesses is a continuous challenge. But with the rise of digital marketing, small businesses have been able to level the playing field, drive valuable leads, and be more competitive than ever before. If you’re looking to drive more business, a well-tooled […]

higher education advertising

It’s becoming increasingly apparent that COVID-19 is not something that will be gone anytime soon. So how should you adjust your advertising strategy for your college or university? Here are some key things to consider for higher ed advertising during this time. Readjust for Shifting Application Deadlines Many institutions are extending application deadlines for some […]

higher education marketing

Wondering where to start your digital marketing endeavors for your college or university? Join Katie Vesbach, director of digital marketing, to learn about the 3 important pillars of higher education digital marketing. Chair 10 Marketing experts have been implementing these practices for numerous higher education clients with boundless success. If you need help advertising online for […]

marketing during a crisis

The current pandemic has affected lives in unprecedented ways. So many dramatic changes have happened to our way of life in a short amount of time, and we’re all learning the best ways to adapt in real-time. Here is our best advice for communicating with and marketing to your customers during this unusual time: Communicate […]

digital marketing

  Digital transformation is a hot buzzword today. Exponential growth in technological advancement has already fundamentally changed the way we exist. Yet still, digitization only continues to transform our lives in ways we cannot yet imagine. But as the digital landscape evolves, how is it impacting how we market our businesses? Wealth of Information At […]

  The digital marketing landscape is ever-changing with new opportunities for optimization, and a stagnate strategy will not provide you with the results you need. From machine learning to the ever-growing importance of reputation management, here’s what you should consider in 2020 when it comes to evolving your marketing strategy. Optimizing With Machine Learning: You […]

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