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influencer marketing digital

Modern ad-blocking technology has become so sophisticated that marketing professionals must constantly develop new and innovative ways to reach their target markets. In an era where influencers on platforms like YouTube, Facebook, and Instagram rival the sale-generating potential of traditional television commercials, modern companies must explore the lucrative world of influencer advertising if they expect to […]

local SEO

  Discover the best practices for optimizing your website and Google My Business page in order to boost your organic rankings for your business.

facebook messenger digital marketing

Anyone old enough to remember the battle to be on their friend’s Myspace Top 8 knows that social media has changed quite a bit over the last couple of decades. The newest evolution? While Facebook Messenger used to be reserved for quick notes to friends and somewhat creepy missives from random strangers, it’s poised to […]

Jacob explains Google’s unique Local Services Ads and how they could be the perfect marketing solution for your business.

content marketing

You’ve been force-fed the phrase “content is king” so many times you’ve started hearing it in the wah-wah voice used by Charlie Brown’s teacher. But there’s a reason experts keep hammering the lesson home: content continues to be the very best way you can connect with your audience, start a conversation, and eventually convert that […]

review digital marketing

  The ex-employee who peppers review sites with one-star reviews about crappy management and (fake) roach infestations. The disgruntled customer who can’t believe you wouldn’t take back the “defective stereo” that was clearly attacked by a herd of baseball bats wielded by angry toddlers. The random stranger who posts a scalding rant about services you […]

seo google digital marketing

All that work to get to the front page of Google results and suddenly your site ranking has tanked. What gives? Whether you’re just starting out and trying to avoid angering the Google powers-that-be or wondering why your Google Ads account got a slap on the wrist, these setbacks can derail your campaign faster than […]

ppc landing pages

Learn how you should optimize your Pay-Per-Click (PPC) landing page to get the most sales, leads, or conversions for your business.

featured snippet google

Google’s featured snippets are a hot topic in SEO right now, but do you know what they are and how you can get one? What is a Featured Snippet? When you ask Google a question like, “Why is the sky blue?”, you’ll get the typical Google results page plus an added bonus: a short blurb […]

competitive metrics

Andrew gives you an overview of “competitive metrics” and what they mean for your Google Ads (and Bing) campaigns. Learn how to interpret and utilize Search Impression Share and similar metrics to optimize your digital marketing campaign.

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