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competitive metrics

Andrew gives you an overview of “competitive metrics” and what they mean for your Google Ads (and Bing) campaigns. Learn how to interpret and utilize Search Impression Share and similar metrics to optimize your digital marketing campaign.

seo digital marketing

SEO is important, but it isn’t easy. Creating a killer campaign is not unlike bathing an angry cat; you may get the job done, but expect plenty of bumps and bruises. If you’re running an SEO campaign that’s falling short, you may be making some of these common mistakes. Identify the problem areas and makes […]

reddit cpc digital marketing

Facebook and Google Ads have reigned supreme over the land of pay-per-click (PPC) ads for what seems like forever, but there’s a new challenge emerging and it’s coming from a rather unlikely place. At the end of January, Reddit announced the launch of its very own cost-per-click (CPC) ad platform. They’re calling it their “the first major […]

content marketing seo digital

  Humans are not known for their patience. When we want something, we want it now, especially when our career, happiness, or financial well-being is on the line. That’s why content marketing can be a bit of a double-edge sword. The power of the written word is indisputably awesome, but the efficacy often comes at […]

social media marketing facebook instagram

Did you know that the average American spends 35 minutes per day on Facebook and logs on eight times? Facebook has the kind of exposure that most websites only dream of. It’s reach is second only to the Google Display Network. This, coupled with its intelligent targeting options, make Facebook, and its subsidiary Instagram, the […]

ppc pay per click advertising

Learn about the most popular advertising platforms we work with: Google Search, Google Display, Bing Search, Facebook/Instagram, and LinkedIn. Our CEO Mark Kelly takes us through each platform through an action vs. awareness lens.

digital content marketing inbound

For several years now, content marketing has been one way to bridge the gap between your company and potential customers. Blogs, videos, and social media allow you to engage with consumers and further develop your relationship. The problem is, the secret is out, and more and more companies use content marketing to reach consumers. As […]

downloadable-content-marketing

You’ve been hounded about the value of an active blog, your social media pages are buzzing, and you’ve got a PPC campaign in the works. Congrats! Your marketing strategy is healthier than most, but is there more you can do? In short… absolutely. If you’re looking for a few smart ways to generate new leads […]

digital marketing ppc

“I’m Googling my business and my ads aren’t showing.” “Why can’t I see my ad? I’m typing artisanal bath bombs.” “If I can’t see my ads, how do I know that my customers are seeing them?” These are some of the most common questions we receive from new clients. So if you’re wondering this yourself, […]

keywords ad copy landing pages

In our first ever video, Chair 10 Marketing President and CEO Mark Kelly gives us an overview of the 3 Pillars of PPC Success, focusing on keywords, ad copy, and landing pages.

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