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Client Case Study

university of washington logo


  • Client: The University of Washington Continuum College
  • Goal: Drive awareness and enrollment for the professional and continuing education division
  • Approach: Multi-platform digital ad strategy across search, display, and social for over 80 certificate and 60 degree programs


Most Recent Annual Results:

  • 82% increase in enrollments for Spring certificate programs
  • 172% year-over-year increase in requests for information and information session registrations from Facebook
  • 1,000%+ increase in LinkedIn leads year-over-year for some programs, and a 73% decrease in average cost per lead for LinkedIn advertising overall

Higher Education Digital Marketing Expertise

We work extensively with public and private universities as well as community colleges to promote and grow their programs.

Specifically, we focus on driving awareness and enrollment for professional, continuing, and online certificate and degree programs.

In this dynamic and competitive arena, we work closely with the university or college to craft a digital marketing strategy and define specific goals. The result? We consistently reach and exceed those goals.

  • Are you worried about hitting enrollment numbers for new or existing programs?
  • Are you struggling to sort through all of the digital marketing and advertising options out there to drive growth for your programs?
  • Is it difficult to define a digital marketing budget for each of your programs?
  • Within your overall digital marketing budget, do you need guidance on allocating spend between different programs, and further how to divide spend by ad platform (Google, Bing, Facebook, LinkedIn, etc.)?
  • Is it a challenge to communicate a clear return on investment for your advertising to various stakeholders?

We tackle these challenges every day for clients.

Higher Education


Depending on your goals, we may recommend any of the following digital marketing solutions:

  • Google pay-per-click advertising
  • Microsoft Bing pay-per-click advertising
  • LinkedIn advertising
  • Facebook advertising
  • Programmatic display advertising
  • Search Engine Optimization (SEO) best practices & optimization
Contact us today to discuss where you are, and where you would like to be.
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