It’s Time to Reassess Your Digital Strategy

August 05 / Andrew Kopp / filed under Internet Marketing

digital marketing strategy

Good marketing strategy isn’t a one-and-done deal. Instead, you need to reassess your digital marketing strategy on a regular basis to ensure it’s meeting the needs of your business. Otherwise, you could be channeling your time and money into an approach that isn’t moving your business forward. Here are a few telltale signs that it’s time to reassess your digital marketing strategy.

Your Numbers Aren’t Adding Up

Chances are that your business saw at least some success when your current digital marketing strategy was implemented. The right search engine optimization (SEO) approach increases the visibility of your website by targeting both your current customers and those who could potentially need what you have to offer.

While there is not a specific time frame when it begins to happen, over time, you’ll notice that your numbers will start to plateau. Your ranking on Google might be the first thing you notice. Without refreshing your marketing strategy, you may notice other key metrics such as site traffic and conversion rate start to fall as well.

Your Strategy is Outdated

All digital marketing strategies have an expiration date. Why? Technologies and targeting methods change. Plus, even if your business is still providing the same services or products to your customers, consumer habits and preferences change over time. For example, implementing newer strategies such as customer analytics and programmatic buying can give your marketing strategy the boost it needs to stay relevant. As a general rule of thumb, it’s a good idea to reassess your marketing strategy at least once a year to ensure that it’s aligned with both your business’s goals and the latest developments in the digital marketing world.

You Can’t Measure Your Results

It’s true that every business needs a digital marketing strategy these days in order to capture the opportunities that are available to them. It’s equally important though, to be able to measure the results of that strategy so you can tweak it as necessary. Without a way to effectively measure your results, you won’t know what needs to be changed, wasting your time and effort.

Your Strategy Isn’t Focused

One of the most common mistakes that companies make when they’re trying to increase their brand’s exposure is to get it out in front of as many eyes as possible. This might seem like a sound strategy in theory, but by not honing in on particular buyer personas – those customers who are vital to your company’s growth – your marketing budget could be wasted. Gaining insight into the thoughts, behaviors, and goals of your buyer personas gives you valuable information to use in creating a better digital marketing strategy.

Your Teams Aren’t on the Same Page

Everyone in your business needs to know the current data, including the latest leads and the results of your marketing strategy. This means that your sales team and marketing team need to have regular meetings so everyone’s on the same page.

These are just a few of the telltale signs that your business can benefit from a revamp of its digital marketing strategy. Partnering with the experienced and nimble digital marketing professionals at Chair 10 Marketing allows your business to benefit from their objective expertise. Give us a call todayto set up a free consultation.