Matching Your Business Goals to Marketing Platforms
Advertising can serve a different purpose for every business. Whether your goal is to drive new leads, build brand recognition, or engage with customers, there are a number of ad platforms that can help you meet those goals. Here’s a breakdown of some of the most commonly used ad platforms, and how they can help you reach your marketing goals:
Google Search Ads
Google is a massive search engine. It is one of the first places many people go to answer their questions and solve problems. Google Ads is one of the most efficient advertising platforms for reaching your customers when they are looking for the product or service you offer. This makes it an excellent choice if your goal is to drive leads or increase sales. There are a number of ad extensions and options to help customers engage with your products and contact your business easily.
Microsoft (Bing) Ads
Similar to Google, Bing is a large search engine that people use to solve problems in real time. Microsoft Ads, formerly Bing Ads, work in a similar way to Google Ads, but have a smaller pool of users. Microsoft Ads is still a strong platform for driving leads and reaching customers when they are looking for you. It is a great platform for businesses that have good brand awareness and want to increase their conversions, especially if you are already using Google Ads.
Google Display Ads
For businesses looking to drive awareness, Google Display ads are a powerful tool. Google Display ads appear on popular websites, in YouTube videos, and through Gmail. Display Ads allow you to increase awareness for your brand or products by placing ads online in places where potential customers will see them, without using a search engine. They can help you build brand recognition with customers who might be interested in your product or service, even if they haven’t heard of your specific brand before.
Google has also recently added new enhancements to Display ads for businesses looking to increase their lead volume. While these features are new, they offer promising opportunities for converting new customers through Display ads.
Facebook and Instagram Ads are great ways to increase brand awareness. As social networks, these platforms are also very useful for increasing customer engagement. Some studies show the average Instagram user spends more than 50 minutes per day on the app, so there is plenty of opportunity to reach old and new customers. Facebook and Instagram also offer unique opportunities for businesses to engage with customers at a large scale through posts and interactive stories. If you want to build brand awareness and customer rapport, these social networks are a great place to do so.
If you want to meet your goals while using your advertising budget efficiently, choosing the right ad platforms is an important first step. The right combination of advertising platforms can help you reach customers at all levels of the marketing funnel, so current customers keep coming back and new customers can find you easily when they need you. If you have questions about which ad platform or combination of ad platforms can help your business grow, contact our marketing experts at Chair 10 Marketing to discuss our personalized marketing strategies!