How to Maximize Your Business’ Presence on the Google SERP
There are a lot of different advertising platforms and places for ads to appear on the internet. One of the most important places for your ads and website to appear are in the SERP – the search engine results page. This is because when someone searches keywords relevant to your business, they are seeking to solve a problem with a product or service. If you provide that product or service, you want to be easy to find!
There are a few ways you can show up on Google, the internet’s most popular search engine. It can be helpful to advertise your business using a variety of methods. This ensures you can be found easily when customers are seeking out your service:
Google Local Service Ads
Google Local Service Ads are a relatively new way for service providers to advertise on Google. Unlike SEO, Local Service Ads are a paid advertising service. These ads appear prominently at the top of the search results page every time. However, advertisers are only charged when consumers convert by phone or message. Advertisers can also file lead disputes if they get an unviable lead. Many advertisers have been taking advantage of Local Service Ads for this reason – there is an opportunity to get money back on leads that meet certain criteria.
Although Local Service Ads give advertisers less control over their cost per lead and their ads appearance, there are a few benefits they offer that pay-per-click ads do not. One such benefit is that businesses get a “Google Guaranteed” badge when they create their account and complete a background check process. This can help build customer trust and attract new customers to your business.
Google Pay-Per-Click Ads
Google Ads is a tried-and-true method of paid advertising. Pay-per-click advertising gives advertisers lots of control over their ads, bidding, keywords, and audience. This allows you to have significant control over your ads, so you can reach the people you know are most likely to convert. Pay-per-click offers advertisers flexibility, control, and customization. These attributes make Google Ads one of the fundamental methods of advertising.
SEO, or Search Engine Optimization, is the process of creating and maintaining your website so it shows up in Google search results. Search Engine Optimization does not involve paying for ad placements. It relies entirely on the quality and relevancy of your website to the keyword that has been searched. The goal of SEO is to drive more web traffic to your site, keep them there longer, and potentially convert them into customers.
All 3 of these advertising methods can be effective on their own. However, running and optimizing these platforms all at once can help to ensure that you are always appearing on the SERP. Great advertising strategies make sure your business is readily appearing when customers are looking for you (even if they don’t know it yet!) Using multiple methods that place your ads on the search engine results page fills in any gaps that exist in different ad platforms by themselves. If you’re looking to expand your presence on the SERP, our Chair 10 Marketing experts are here to help! We can help you find the perfect combination of ad platforms to grow your business – contact us today to learn more.