5 Questions All Attorneys Must Ask About Pay-Per-Click Advertising

March 21 / Mark Kelly / filed under Pay-Per-Click

Our President & CEO, Mark Kelly, was recently asked by Avvo.com, the Web’s largest legal Q&A forum, directory and legal marketplace, to present tips to its community of 125,000 attorneys on how to optimize pay-per-click advertising.

This short video quickly gives attorneys the information and perspective they need on pay-per-click advertising, but also has great tips for any business doing or thinking about using pay-per-click advertising to drive leads and sales.

 

 

Here’s a summary of some of the key topics covered in the video:

How can attorneys quickly evaluate if pay-per-click advertising is working for their practice?

Top 5 Magic Questions Attorneys Should Ask About Their Pay-Per-Click Advertising:

1) How many leads is your pay-per-click advertising generating each month?

2) What is the average cost per pay-per-click lead?

3) What are the top 5 search engine search phrases people are typing into Google and then clicking your ads and visiting your Website? Do these phrases synch up with your key practice areas you want to be marketing most?

4) What are the top 10 cities those ad clickers are coming from? Do those cities match up with your marketing targets in terms of where you want to be attracting clients from?

5) Missed Opportunity – how many more leads could your practice have driven with pay-per-click if your daily ad click budget had been higher?

 

Chair 10 Marketing helps law firms and other businesses effectively drive leads through Pay-Per-Click and Search Engine Optimization.

Contact Us today for a Free Consultation.