The Basics of Amazon Advertising

April 30 / Clare J. / filed under Pay-Per-Click

We all know Amazon. It’s the largest E-commerce platform in the world and their membership service, Amazon Prime, has attracted 100 million subscribers as of 2020. Consumers purchase more than 100 million dollars’ worth of products each day on Amazon, but they also browse, do market research, and compare products and prices on the site. In this way, Amazon is not only an online marketplace, but also a powerful search engine – the perfect place to market and sell your business’ products. Amazon Advertising may be the next step for growing your business. Here’s the basics of getting started:

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Who Should Use Amazon Ads?

Businesses that do or can sell products on Amazon are the best candidates for Amazon Ads. You will need to be a registered Amazon Seller before you can advertise through Amazon Ads.

How Do Amazon Ads Work?

Amazon Ads is a Pay-Per-Click advertising platform, which means your ads appear when users search certain keywords. You pay for the ad when a user clicks on it. Ads can appear on product pages, in the header of search results, and on websites affiliated with Amazon. Amazon Advertising allows you to set daily and lifetime campaign budgets so you have control over how much you spend, and you can pause your campaigns at any time.

What Types of Ads Are Available?

Amazon Ads has several different ad types to choose from depending on your business and sales goals. The most common ad type are Sponsored ads:

  • Sponsored Brand: Sponsored Brand ads are paid advertisements that allow your business to promote your brand and several products in a prominent position on relevant search results pages.
  • Sponsored Products: Sponsored products allow you to promote key products on relevant pages and search results throughout Amazon’s site. Customers that click on your ad are taken directly to its product page.
  • Sponsored Display: Sponsored Display ads are a simple method for creating display advertisements that appear on and off Amazon’s main site. Amazon Display ads are particularly quick to create and optimize based on Amazon’s unique machine learning algorithm, so they require less management. You still have the control to set bids, adjust your budgets, and pause campaigns.

Amazon ads can be particularly effective because users are already on the site with the intent to shop, which is the perfect time to advertise. If you’d like to expand your business’ presence and performance on Amazon, Amazon Advertising might be the next step. Not sure where to start? The experienced professionals at Chair 10 Marketing can help. Please feel free to reach out today with any questions, to get more information, or to schedule a consultation to develop an effective strategy for your business needs.