Google Continues to Expand Home Service Ads Program

September 07 / Andrew Kopp / filed under Pay-Per-Click

Here at Chair 10 Marketing, we always want to keep our clients up to date on the latest news in the digital marketing world. Google—the biggest player in the pay-per-click marketing community—is often at the center of that news. Last week, Google announced the expansion of their Home Service Ads program. Read on for more information about what this means for your business. 

What is a Home Service Ad?

Google Home Service Ads connect certified, highly reviewed businesses with potential customers. The new ad format has seen low costs and high conversion rates. All work is protected by a Google Guarantee, and as a result, any business interested in advertising using this ad format is subject to strict verification requirements. The ads appear at the top of the page with a map of the business’s service area.

What kind of business can join the program?

According to a recent article in the Search Engine Journal, new industries are now invited to apply for the program. The complete list now includes:

  • Plumber
  • House Cleaner
  • Locksmith
  • Handyman
  • Contractor
  • Electrician
  • General Contractor
  • Painter
  • Garage Door Pro
  • Heating, Ventilation and Air Conditioning (HVAC)
  • Roadside assistance service
  • Auto glass service

Where is the program located?

The program launched about two years ago in the Bay Area for locksmiths. After some early analysis and tweaks to the program, Google finalized the iteration they are happy with and started to expand. Throughout the summer Google has been quietly rolling the service out to more and more cities. In addition to the Bay Area, the ads have so far been spotted for certain industries in Los Angeles, Seattle, Chicago, Philadelphia, Sacramento, Stockton, and San Diego.

How to Apply

If you meet the criteria above, Chair 10 Marketing would be happy to help you apply and run this exciting new ad format in your city. Don’t see your profession and city listed? Don’t fret; Google plans on expanding the program soon.