5 Ways to Impress Google and Improve Your Ranking

November 13 / Emma / filed under SEO

SEO

Your website is finally live and you are ready to get some traffic. You can almost hear the clicks as the new customers start rolling in – but it doesn’t play out quite the way you envisioned. In fact, traffic is barely a trickle. You have a great website, so what went wrong?

Chances are, you aren’t ranking well in Google.

Google rankings can make or break a company’s website. Estimates show that anywhere from 71-92% of search traffic click-throughs happen on the first page of Google’s search results. Flip to the second page and that number plummets to around 6%. The answer is simple: you need to impress Google. Here’s where you start.

Create High-Quality Content

There are more than 3 billion Google searches every day. That’s a pretty big pie, but if you want a piece, you are going to have to make a few adjustments. A visually appealing and functional website is important but is not enough to guarantee a first-page ranking. Google is looking for content that is valuable to searchers. Gone are the days of fluff pieces and keyword stuffing. If you want to make it to that first page, you are going to have to create content that gives your users information that means something to them. High-quality content should be a priority.

Post Long-Form Content

Studies show that top-rated posts are typically long-form content, meaning that they are more than 2,000 words. There are several advantages to creating content that is longer in length. It allows you to delve into a topic and provide more information, therefore creating high-quality content that adds value. It also adds to your credibility and helps to establish you as an authority in that subject area. While it is good to offer some short-form content, around 400 to 750 words, you do need to include long-form content regularly.

Optimize Your Meta Title And Description

Do not overlook your metadata. It is one of the prime areas for adding keywords and giving your SEO a healthy boost. Keep in mind that Google generally only shows the first 50 or 60 characters on a Meta title. Titles with fewer than 60 characters are more likely to display correctly.

Your Meta description should be around 160 characters. This is what entices people to click when they see your listing in the search results. Again, include keywords, but no stuffing! The description should read naturally without sounding spammy.

Develop A Responsive Website

If you don’t have a responsive website, Google may prevent you from showing in a high ranking position. A couple of years ago, Google initiated a massive push for all websites to be mobile-friendly. Around 52% of all Internet traffic worldwide comes from mobile devices. Your customers are largely digital and you should be too. If you want to see how your website looks on a digital device, you can check out Google’s mobile-friendly tool.

Optimize Images And Videos To Be SEO Friendly

There are a couple of things that you can do with your images and video that will make Google happy. A good place to start is by reducing the file size for each image (but don’t sacrifice quality). Big pictures equal big files that lead to slow load times, and that’s bad for your SEO. Faster page load times are not only pleasing to your users but Google as well.

The visibility of your website is its key to success. Need a little help with your SEO? Reach out to our team of digital marketing experts at Chair 10 Marketing today.