The Best Practices for Successful SEO
Search Engine Optimization (SEO) is the process of building and maintaining your website so it appears consistently in organic search results. Organic search results are the websites that show up on the results pages of search engines like Google, Bing, and Yahoo. They are different from pay-per-click ads in that you don’t pay or bid on keywords to appear – showing up is based on the relevancy and quality of your website. Search Engine Optimization is one of the most important facets of online marketing awareness, and requires careful planning and ongoing maintenance to boost performance and website traffic. Here are the 3 pillars of successful SEO strategies:
Before you add any content to your website, you must first consider how various search engines are going to view and index your site. You will want to build your site so that it makes sense to the search engine “spiders” that read and sort the information on your site. Your sitemap – a list of the web pages that belong within your specific domain – should be easy to navigate, and your site code must be clean and error-free.
Including relevant internal and external links throughout your site is an important step to ensure your site is easy to navigate for search engine “spiders” and site visitors alike. A mix of relevant links with high-quality content create a better user experience and help search engine crawlers understand how your site’s pages relate to other pages. Think about the links throughout your site as a GPS for site crawlers (and visitors) – you want to make sure they can access and see all the sights!
Keywords are one of the most crucial aspects of SEO optimizations. You should think carefully about what keywords are most relevant to your business and most likely to be searched by web users. The content of your site should include these keywords prominently. When search engine crawlers read through your site, they will note (or “index”) commonly used keywords. This is how Google and other search engines are able to match the most relevant sites to the most relevant search keywords on the results page.
Search Engine Optimization can feel like a complicated and confusing process, but it is crucial to the success of your business. So much business is now done online, so it is important your website is accessible and easy to find in search engine results. At Chair 10 Marketing, we know that successful business owners have lots of other details to manage – so leave the SEO to us. Our team is familiar with the many complexities and algorithms at play on a search engine optimized website, and we can help you grow your organic web traffic. Contact us today to learn more about our custom Search Engine Optimization methodology!