Is SEO the Same as SEM?

October 05 / Emma / filed under Pay-Per-Click

SEO vs. SEM

Like most industries, digital marketing has its own language of sorts. There are acronyms and buzz phrases for nearly every aspect of the field, and if you’re not familiar with the terminology, you might find yourself Googling through entire conversations. Among the most used letters in the digital marketing world are SEM and SEO. Are they the same? Nope. But do they complement each other perfectly when it comes to overall successful strategies? Absolutely.

SEO and SEM: What’s the Difference?

Let’s start with the basics. To understand how these two elements work together, you must first understand why they’re different.

  • SEO stands for search engine optimization. This describes the method by which you gain traffic organically. On a basic level, keywords befriend the search engines, ensuring Google knows what a company does and why it should send visitors to particular sites.
  • SEM, on the other hand, stands for Search Engine Marketing and includes paid strategies. When you embark on SEM tactics, you’ll utilize keywords to ensure your pay-per-click (PPC) advertisements appear before people who are most likely to be interested in the products or services your brand offers.

Is One Method Better Than the Other?

Not necessarily. Some of the most successful marketing campaigns incorporate both SEO (organic) and SEM (paid) strategies to work together to bring companies the best, most qualified traffic possible. After all, marketing is often a game of quality over quantity; it doesn’t matter how many people you’re driving to your site if nobody ever makes a purchase. SEO and SEM help ensure that you’re talking to your target audience—you know, the people who are most likely to convert into paying customers.

A lot of times, the best method or combination will depend on where your brand is within the marketplace and what you’re trying to achieve. It takes time for SEO tactics to take hold and start showing results. It’s vital to understand that—no matter how great your content and keywords are—you’re not going to end up on page one of the search engine results pages (SERPs) the day after you launch your campaign.

On the other hand, many aspects of SEM (such as PPC campaigns) can yield nearly instantaneous results. PPC is often a great idea for brands that are just launching their sites and want immediate visibility. Bear in mind, however, that—because SEM incorporates paid strategies—the costs can add up quickly if you’re not paying attention. When you put SEM in place, it’s essential to set a budget upfront and monitor the successes and opportunities of your campaigns continuously. You never want to take a set-it-and-forget-it approach.  

If you need a little help discerning your SEO needs from your SEM possibilities, our team at Chair 10 Marketing is here to assist. Reach out to us today, so we can start building the foundations for successful search engine optimization and marketing strategies!