Like traditional marketing, successful digital marketing still relies on effective marketing analysis and planning. Services include competitive analysis, positioning and key selling point definition, target customer analysis and cost-per-acquisition/cost-per-conversion analysis to provide direction on where you should spend your marketing budget to produce the best ROI.
We help you obtain more visitors to your Website from unpaid search engine result listings (also known as “natural” or “organic” listings) through strategic content creation, target keyword selection, site optimization, online reviews management, and other techniques.
Planning and implementation of pay-per-click advertising campaigns on Google and Bing, as well as on social media platforms such as Facebook, LinkedIn, and Twitter. Services include keyword list creation, ad copy development, account setup, tracking and reporting, strategic implementation, and ongoing account optimization and management.
In today’s business world, social media is the key to managing reputation, amplifying the reach of content, and connecting with customers. We help clients build effective social media strategies that often include not only the management of activity on Facebook, LinkedIn, Twitter, etc., but also pay-per-click advertising on one or more of those social networks.
Your online reputation impacts your bottom line. Embrace the online reviews process and the dialog with your clients and consumers that it makes possible. We turn online reviews into a powerful asset for your business.