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Posts Tagged ‘digital marketing’

Responsive Search Ads (RSAs) offer digital advertisers flexibility by allowing experimentation with different combinations of headlines and descriptions. In this article, we will explore some of the key strategies to drive performance using Responsive Search Ads, and how to implement them to run as effectively as possible.   Focus on Ad Strength In order to get […]

Having an unlimited marketing budget would make a lot of things easier. The ability to fund awareness campaigns and appear consistently at the top of the search engine results page can be a huge advantage for any college or university. However, there are many digital marketing tactics your organization can use to build your brand, […]

If you’re considering branching out in your advertising efforts, one option to consider is Pay-Per-Click (PPC) advertising. Used on Google, Facebook, and a wide range of other sites, PPC advertising allows you to reach out to a very specific demographic at the time when you think they’ll be most receptive to your advertising. But what […]

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