the chair 10 marketing blog
Marketing tips, thoughts, rants.
Marketing tips, thoughts, rants.
Mar 26 by Clare J.
Online pay-per-click (PPC) advertising is one of the most effective ways to grow your business, and it can be exciting to launch an online advertising campaign. You may wish to check and see your ads in the search engine for many reasons – to check that they are showing up, see how they look, or […]
Feb 22 by Clare J.
Google Ads is one of the most well-known and widely used online advertising platforms in the world. Over time, Google has made several changes to their advertising platforms to enhance performance and ease-of-use for advertisers. Their most recent change is the move to combine Broad Match Modified and Phrase Match Keywords. Here’s why this change […]
Jul 25 by Andrew Kopp
Once you’ve learned the basics of Adwords, the next step to becoming an PPC expert is mastering automated rules. Found in the Bulk Operations menu in Adwords, automated rules are a great way to complete routine tasks more efficiently and increase the effectiveness of your campaign. In other words: work smarter, not harder. (more…)
Jul 13 by Chair 10 Marketing Team
Over the last few years, shrouded in the company’s typical mystique and under the cover of darkness (or just the ceiling at headquarters, really) the squad of geniuses at Google have been working on a tool that would help improve search results. In October 2015, Google confirmed the existence of their new machine-learning artificial intelligence […]
Mar 23 by Chair 10 Marketing Team
Smartphones are becoming increasingly significant in today’s digital society. They can do many incredible things, such as track your fitness while you work out, identify a song playing in a grocery store, and even turn your house lights on and off from a diff. Business owners who underestimate the prevalence of smartphones by not having […]