the chair 10 marketing blog
Marketing tips, thoughts, rants.
Posts Tagged ‘Google’
How to Leverage Discovery Ads for Higher Ed
Jan 20 by Clare J.
You’ve heard of Display campaigns, now get ready for Discovery campaigns! Discovery campaigns are a unique type of Display campaign that show ads exclusively on Google-owned properties. This includes YouTube, Social & Promotion tabs within Gmail, and the Google mobile app. These ads are highly customizable, allowing you to upload a selection of headlines, ad […]
An Overview of Google Ads Bidding Strategies
Jun 03 by Clare J.
When it comes to Google Ads, there are a variety of hands-on and automated features to help boost your marketing campaign performance. One of the biggest impact changes you can make is your bidding strategy. There are both manual and smart bidding strategies, each with different benefits and drawbacks. In this article we’ll focus on […]
One of the biggest goals of any advertising campaign is reaching your ideal audience. Google Ads has many options for reaching groups that might be interested in your business or have shown interest in it before. Custom intent audiences are one of the many ways you can expand audience targeting to reach the most qualified […]
Why You Shouldn’t Click Your Own PPC Ads
Mar 26 by Clare J.
Online pay-per-click (PPC) advertising is one of the most effective ways to grow your business, and it can be exciting to launch an online advertising campaign. You may wish to check and see your ads in the search engine for many reasons – to check that they are showing up, see how they look, or […]
New Changes Coming to Google Ads Keywords
Feb 22 by Clare J.
Google Ads is one of the most well-known and widely used online advertising platforms in the world. Over time, Google has made several changes to their advertising platforms to enhance performance and ease-of-use for advertisers. Their most recent change is the move to combine Broad Match Modified and Phrase Match Keywords. Here’s why this change […]
If you’re considering branching out in your advertising efforts, one option to consider is Pay-Per-Click (PPC) advertising. Used on Google, Facebook, and a wide range of other sites, PPC advertising allows you to reach out to a very specific demographic at the time when you think they’ll be most receptive to your advertising. But what […]
5 AdWords Rules You Should Be Using
Jul 25 by Chair 10 Marketing Team
Once you’ve learned the basics of Adwords, the next step to becoming an PPC expert is mastering automated rules. Found in the Bulk Operations menu in Adwords, automated rules are a great way to complete routine tasks more efficiently and increase the effectiveness of your campaign. In other words: work smarter, not harder. (more…)
Google Extends Timeline for AdWords Transition: What You Need to Know
Sep 29 by Chair 10 Marketing Team
A mere two months after we caught everyone up on Google’s transition to expanded text ads and a few other exciting new features, the search engine is at it again. This time, Google’s powers-that-be are extending the timeline for the transition to allow advertisers a little more wiggle room as they get used to […]
What You Need to Know About RankBrain and SEO
Jul 13 by Chair 10 Marketing Team
Over the last few years, shrouded in the company’s typical mystique and under the cover of darkness (or just the ceiling at headquarters, really) the squad of geniuses at Google have been working on a tool that would help improve search results. In October 2015, Google confirmed the existence of their new machine-learning artificial intelligence […]
Studies Show the Increasing Importance of Mobile-Friendly Websites
Mar 23 by Chair 10 Marketing Team
Smartphones are becoming increasingly significant in today’s digital society. They can do many incredible things, such as track your fitness while you work out, identify a song playing in a grocery store, and even turn your house lights on and off from a diff. Business owners who underestimate the prevalence of smartphones by not having […]