the chair 10 marketing blog
Marketing tips, thoughts, rants.
Yelp. A mere mention of the name can send shivers down the spine of even the most beloved local business owner. Whenever I speak with a small business owner and I bring up Yelp, the frustration is palpable. “The review filtering is blocking all my good reviews!” they exclaim. “They won’t stop pushing me to use their […]
The world of word of mouth advertising has moved to the internet. According to Search Engine Land’s Study “79% of consumers trust online reviews as much as personal recommendations.” Reviews have become an important piece of the internet marketing puzzle. It’s important to understand how they work, what you can do as a business, and how to win the online word of mouth advertising game.
Take a look at this search engine results page from the query “Mexican food Seattle”