Skip to Content

Posts Tagged ‘PPC’

students looking at laptop

Every year, social media like Facebook, Instagram, and Snapchat play a growing role in our society. Almost everyone uses social media to keep in contact with friends, follow trends, and stay up-to-date with news. Because of the popularity and ubiquity of social media, it’s important for your higher education institution to have a strong social […]

google search on laptop

Online pay-per-click (PPC) advertising is one of the most effective ways to grow your business, and it can be exciting to launch an online advertising campaign. You may wish to check and see your ads in the search engine for many reasons – to check that they are showing up, see how they look, or […]

Google logo sign in neon text

Google Ads is one of the most well-known and widely used online advertising platforms in the world. Over time, Google has made several changes to their advertising platforms to enhance performance and ease-of-use for advertisers. Their most recent change is the move to combine Broad Match Modified and Phrase Match Keywords. Here’s why this change […]

If you’re considering branching out in your advertising efforts, one option to consider is Pay-Per-Click (PPC) advertising. Used on Google, Facebook, and a wide range of other sites, PPC advertising allows you to reach out to a very specific demographic at the time when you think they’ll be most receptive to your advertising. But what […]

Let’s face it – COVID-19 has hit us all hard, especially in the checkbook for small businesses. The economic downturn has caused some serious problems for a lot of the country, but that doesn’t mean you should cut your digital marketing budget! As the old advertiser’s adage goes, “When times are good you should advertise, when times […]

Setting up a pay-per-click advertising campaign often feels like trying to win a prize at one of those ring toss games at the carnival. You’re hitting everything but your goal and you have little but debt and disappointment to show for your considerable efforts. When the success of your business hangs in the balance you […]

Back to top